1 August 2003BALI - The Chedi brand will reappear in Bali next year
in a move by GHM Hotels to expand within Asia and beyond to
the Middle East and the United States.
The Chedi brand disappeared from Bali last year when the
owners of the Chedi Ubud and The Serai - another
GHM-managed hotel - opted to form their own hotel
management company and rebrand the hotels as Alila
resorts.
A 23 pool villa complex located on Jimbaran Beach is
scheduled to open at the end of 2004 as The Chedi Club. The
design concept is similar to GHM's The Club at The Legian
in Seminyak.
Hans Meier, general manager of The Legian, is overseeing
the property.
GHM has recently opened the Chedi Muscat in Oman, and
The Lalu, Sun Moon Lake, in Taiwan. It is also developing a
new beach hotel in south Miami.
The 161 rooms and suites Chedi Muscat beach resort is a
key addition to the GHM stable. It will establish the Chedi
profile in the Middle East and could be the forerunner of
other hotel developments in the region by GHM.
Oman is tipped to be one of the Arabian Gulf's hot
destinations. It is taking advantage of the tourism growth
to neighbouring Dubai to promote its own culture and unique
landscapes.
Says See Soo Eng, GHM director of sales & marketing,
"Oman is a significant entry port for GHM into Middle East
and ultimately into the Mediterranean. The Chedi Muscat is
a unique product and when a suitable site and partner is
found, further expansion into Middle East is expected."