The research showed that Singaporean millennials are dedicated travellers who prioritise travel above any other expense, savvy bargain hunters who are willing to spend on great experiences and amenities, and adventure seekers who like to go off-the-beaten path.
Millennials in Singapore are disrupting traditional travel models and influencing travel, said a new global study from travel data platform ADARA.
The research showed that Singaporean millennials are dedicated travellers who prioritise travel above any other expense, savvy bargain hunters who are willing to spend on great experiences and amenities, and adventure seekers who like to go off-the-beaten path.
Additionally, these young travellers are also influencing travel in helping their inner circles with advice, planning and, in some cases, bookings.
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