LAAX is conveniently located just about 90 minutes from Zurich by car. Apart from the spectacular Alpine scenery, guests can enjoy a wide range of attractions and services available at the ski re-sort.
LAAX, a leading Swiss winter holiday resort has appointed market expert Oliver Sedlinger as their representative in China.
Oliver Sedlinger has more than 15 years experience in the Chinese outbound market. The decision demonstrates the strategic importance that LAAX places on the Chinese market, and will help to improve and intensify business ties and co-operations with the outbound travel industry in China, especially after the successful bid for the Winter Olympics 2022.
With a representative based within the market, Chinese tour operators and travel agents will have easier access to information and a direct contact for product development and co-operation with LAAX.
LAAX is conveniently located just about 90 minutes from Zurich by car. Apart from the spectacular Alpine scenery, guests can enjoy a wide range of attractions and services available at the ski re-sort.
Reto Gurtner, CEO and visonary leader of the Weisse Arena Gruppe, which develops and manages the LAAX ski resort, explains:
“In China, we see a huge potential and interest for Alpine experiences both in winter and summer. We have strong partnerships and contacts, and with the Olympic Winter Games 2022 on the horizon, we now want to intensify our co- operation and exchanges.
“We have appointed a very experienced representative, who is based in the market, understands both our high-quality concept and our Chinese partners needs, and therefore will be able to help developing successful products.”
Oliver Sedlinger is based in Beijing and has worked in various functions and positions, such as China Representative of the German National Tourist Board.
Sedlinger says: “I am very proud to represent LAAX in the Chinese market. LAAX is clearly one of the best winter holiday resorts of Switzerland - it offers rich skiing and winter experiences not only for advanced skiers and snowboarders, but also for families and groups of friends who want to spend a winter holiday with high-quality, individuality, convenience and lots of activities and choices. I am looking forward to working with the Chinese tour operators, travel agencies and media.”