Using enriched geo-localised user behavioural and contextual data, the company wants to help businesses boost their presence in the top 30 airports around the world.
S4M (Success for Mobile), a mobile ad tech company, has launched an exclusive offer allowing brands the opportunity to reach out to more than 30 million airport travellers each week.
Using enriched geo-localised user behavioural and contextual data, the company wants to help businesses boost their presence in the top 30 airports around the world.
“Airports are more than just a transit area, it presents a huge opportunity for brands to engage with consumers,” explained Gavin Buxton, VP Sales APAC at S4M.
Roughly one million people a day travel through Skytrax’s top 5 airports in Asia: Singapore Changi, Incheon, Tokyo Haneda, Hong Kong and Beijing. In September 2016 alone, Changi Airport saw over 1 million travellers a week.
S4M’s geofencing technology helps advertisers analyse and understand mobile user profiles at airports. The company combines anonymous mobile device identifiers with GPS coordinates, device language settings and online periods, which provides advertisers with insights into their consumer behaviours and offers a new opportunity to engage with them at airports.
“Consumers breakaway from their daily behaviours when travelling, and the only constant is their smartphones. Our goal is to reach people in transit, whether tourists or business travellers, even when they are away from their everyday routines,” said Christophe Collet, S4M CEO.
“Brands that can deliver tailored messages to their consumers even when they are hundreds of kilometres from home, are truly transforming mobile advertising into a valuable service”.
According to the latest figures from the World Tourism Organisation (UNWTO), international tourists account for 1.2 billion individuals in 2015. This figure will grow to 1.8 billion by 2030.