The conference is expected to draw 75 delegates from around Australia according to marketing group Altogether Perfect that successfully pitched to host the event last year.
Australia’s regional areas are keen to let the MICE industry know of their capabilities as a venue for major conventions.
This week, a key conference in Hunter Valley organized by Australia’s peak business events body, will attempt to do just that. The Association of Australian Convention Bureaux’s (AACB) 2015 Staff Conference is being held at venues in Newcastle and the Hunter Valley from September 9 to 11, 2015.
The conference is expected to draw 75 delegates from around Australia according to marketing group Altogether Perfect that successfully pitched to host the event last year. Altogether Perfect is a collaboration between tourism bodies in Newcastle, the Hunter Valley and Port Stephens tasked to attract more convention business to the three neighbouring areas.
AACB Executive Director, Andrew Hiebl, said two themes of this week’s conference were leadership and collaboration, qualities Altogether Perfect had shown in bringing three regions together to drawn and host conferences in the Hunter. “It’s true to say that big business and conference leaders often don’t have a full understanding of the unique elements regions can bring to the landscape of a major convention but after our conference in Newcastle and the Hunter Valley this week, our delegates will certainly know how the Hunter and regions generally can add to the success and enjoyment of events like this,” Hiebl said.