Hotels‘The notion of care has a whole new dimension, and travel must be grounded in trust,’ says hotel chief.

Clean is the new cool for hotels

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Hotels are reassuring guests that they can rest, eat, and play in a safe environment.
Hotels are reassuring guests that they can rest, eat, and play in a safe environment. Photo Credit: gettyimages/dima_sidelnikov

Way back, before Covid struck, travellers would ask themselves these questions before booking a hotel. How comfy are the beds? What’s the breakfast buffet like? Is there free wifi?

Today there is just one question asked by those booking a hotel. How safe will I be?

The need for cleanliness is being addressed by all the major hotel chains as they work 24/7 to ensure their guests can rest, eat and play in a pristine environment.

Clean is the new cool for hotels.

Marriott, which manages 7,300 properties globally, in April last year introduced its Commitment to Clean campaign, which included a Global Cleanliness Council to rework Marriott's best practices, drawing help from experts in food microbiology, public health, and epidemiology.

Among its areas of focus are those high-touch surface areas, which are now treated with hospital-grade disinfectants with greater frequency. Marriott is also offering disinfecting wipes in each room for guests' use.

Hilton called in the help of the Mayo Clinic to help with staff training protocols and introduced health and safety measures that included room door seals to prove that no one had entered a guest’s room after housekeeping. Hilton also sanctioned extra sanitation of high-touch features in public and private spaces.

Four Seasons called in the experts at Johns Hopkins Medicine International on its Lead with Care programme for cleanliness and safety.

"In this environment, the notion of care has a whole new dimension, and travel must be grounded in trust,” said Christian Clerc, president of global operations at Four Seasons.

ARVE, a Swiss start-up, uses data-driven intelligence to offer hotels a cleanliness certificate to verify the proper execution of cleaning protocols. The start-up says simply promising guests a room has been cleaned is not enough.

“Hotel guests want proof of trustworthy hygiene protocols being followed,” ARVE says.

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