Government AffairsMOU aims to make Singapore's tourist offerings discoverable to a wider audience across Southeast Asia.

One app to rule them all: STB partners AirAsia to woo visitors to Singapore

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Tony Fernandes, CEO of Capital A and Keith Tan, chief executive of Singapore Tourism Board signing the MOU.
Tony Fernandes, CEO of Capital A and Keith Tan, chief executive of Singapore Tourism Board signing the MOU. Photo Credit: STB

No longer content to be known as a low-cost carrier, AirAsia has in recent years transformed from an airline into a one-stop digital travel and lifestyle services group. Its latest rebrand to Capital A laid bare the group's ambitions to go beyond the airline business.

And now AirAsia has entered into a Memorandum of Understanding (MOU) with the Singapore Tourism Board (STB) on Thursday, 16 February to amplify awareness around Singapore’s diversity of touristic offerings across the region through its super app.

Under this partnership, AirAsia will feature a comprehensive list of travel and lifestyle experiences in Singapore such as flight and hotel packages, meals and other activities in its super app.

In return, STB will promote the AirAsia Super App to its stakeholders and other travel trade partners, encouraging them to actively engage with the app by contributing their products, offerings, and experiences.

STB, on its part, has also been encouraging stakeholders in Singapore's tourism industry to build up their digital capabilities to engage and reach out to a broader segment of the audience, said chief executive Keith Tan.

"There's now hope that as in working with Asia Super App and other OTAs, more of our our stakeholders and industry partners can become a lot more discoverable to a wider audience," he added.

Tony Fernandes, CEO of Capital A, added that AirAsia Academy, the group's edutech arm, has also provided "training for companies, small SMEs and even mom and pop shops to be able to learn how to deal with this digital world".

The super app will serve to further drive tourism into Singapore as it allows users to view an extensive breadth of airlines beyond AirAsia offering Singapore routes.

Tan further added that the partnership was established in hopes of jointly supporting the overall recovery of tourism both in Singapore and across the region as he believes that there is a strong pent-up demand for travel in Asia with border restrictions easing.

Remarking on the wide variety of new and refreshed offerings that Singapore continues to roll out, Fernandes spoke of how “it never fails to impress me how much Singapore puts into tourism and how it works on its tourism infrastructure and creates so much to do in a pretty small place."

In addition to establishing a two-way street that collaboratively raises awareness of both the super app and Singapore’s travel experiences, the partnership will enable both parties to share and exchange insights and data for them to develop a better understanding on the ever-evolving travel demands in a post-pandemic world and adapt to the expectations.

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