Thai Airways is once again offering its in-flight menu on the ground, and this time it's across Bangkok's convenience stores and supermarkets after 15 April.
The Thai national carrier will focus on offering hard-to-find meals, according to a Coconuts Bangkok report.
The airline’s catering chief Warangkana Luerotewong said that this would include halal chicken biryani, and nam phrik long ruea (fermented shrimp chilli paste with sweet pork and crispy-fluffy fish), the latter a dish once linked with royalty. These will be stacked on 7-Eleven shelves nationwide.
Another special item just for on-ground consumers: a tea seed oil salad dressing — which will be sold at major supermarkets including Central Food Hall, Tops and Gourmet Market. The eventual goal is to tap into export sales as well.
It is not the first time the cash-strapped airline has come up with novel ways to get travellers to open up their wallets during the pandemic.
Thai Airways had earlier served deep-fried dough fritters on Bangkok's streets and in-flight meals in an 'airplane cafe' at its headquarters. More recently, the airline also sold tote bags upcycled from disposed life vests and slide rafts.
The cash-strapped airline had raised a business reorganisation petition earlier in 2020, following which Thailand’s cabinet approved a plan to restructure Thai Airways International’s finances through a bankruptcy court in May.