The countdown has begun for Hong Kong's M+ — Asia's first global museum of contemporary visual culture, opening 12 November.
Towards launch day, a dynamic LED system on the south-facing M+ Facade has started a daily countdown for the museum housed in the West Kowloon Cultural District — currently actively promoted amid Hong Kong's goals to highlight the district's rich heritage and vibrant street life.
M+ is a space dedicated to collecting, exhibiting and interpreting visual art, design and architecture, moving image, and Hong Kong’s visual culture from the 20th and 21st centuries.
Standing more than 65m tall and spanning 110m wide along the Victoria Harbour, the M+ Facade was installed to serve as a visual amplification of the museum’s programmes and its connection with the urban landscape facing Victoria Harbour and Hong Kong Island.
Visitors can expect to explore some 8,000 works, among which 1,500 will be accessible to the public in the grand opening.
After its launch, the M+ Facade will continue to light up Hong Kong’s skyline. The daily countdown will be replaced with information and messaging about the museum, images of collection works, special artistic commissions, and other content related to the museum, anchoring its position as a permanent feature in the city’s night-time environment.