AssociationNew association implements sister-city concept to further global tourism commerce.

Twin Cities World Tourism Association looks to South-east Asia for links

By
|
Leros in Greece is twinned with Didim in Turkey.
Leros in Greece is twinned with Didim in Turkey.

TCWTA believes that such cities understand how twinning creates direct interactions so two culturally different worlds may gel, knowing that “they can benefit from the strengths of their twin city”, said Thomas-Peter Binder, TCWTA president. 

The Twin Cities World Tourism Forum Association (TCWTA) – launched at this year’s PATA Travel Mart in Langkawi - is expected to produce tourism benefits to cities across the globe.

The idea of town twinning is not new, with 7,000 partnerships already established worldwide.

TCWTA believes that such cities understand how twinning creates direct interactions so two culturally different worlds may gel, knowing that “they can benefit from the strengths of their twin city”, said Thomas-Peter Binder, TCWTA president. 

Binder’s sentiment was echoed by Hikmet Atilla, whose hometown of Didim, Turkey is twinned to several cities, including Greek island Leros, right across the sea. 

The general manager of Raffinesse Travel admits that he “thought it’d be difficult to bring our cultures together as we’ve a history of problems…but [our mayors spoke] in 2014 to great success”. Today, a harmonious example is when travellers get to participate in the same festival on both islands, such as Vegfest. 

Strategic business links become an inevitable byproduct of such friendships.

On top of forging new city pairings, TCWTA also supports existing partnerships by using tourism as a glue. “Programmes are being developed to motivate citizens of twinned cities to [visit each other],” shares Hüseyin Baraner, general secretary of TCWTA. This includes supporting inbound and outbound travel agencies in “customising tours to the special needs of twin cities… [via workshops to share] best practices for excursions and round trips”.

As the initiative gains momentum, TCWTA is expecting twinned city representatives from Switzerland, Germany, Turkey, Uruguay, Hungary and more at its Zurich gathering on January 18, 2019. 

Plans are also due to pair European and North American cities to those in South-east Asia and ASEAN, with Prof. Dr. Wolfgang Georg Arlt heading up the China and neighbouring regions department. 

Power to the People
April - June 2022 eBook

Tough times never last, but tough people do. Just look to these resilient travel agents, who bounce back stronger from the pandemic.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI