The second edition of Dream Cruises’ ‘Support Local’ initiative has
been introduced onboard World Dream in Singapore, bringing with it new
experiences to cruisers just in time to ring in the new year.
With bookings for World Dream showing a positive trend going into
2022, the cruise line has expanded its collection of exclusive products
launched in joint collaboration with several homegrown lifestyle brands.
Building a support ecosystem for local brands
Adding to the existing repertoire of products launched in September
2021 with The 1972 Clipper Tea Co., The Animal Project, Creamier and
Binary Style, six new brands are being added to Dream Cruises’ second
edition of its ‘Support Local’ initiative.
The
six local brands selected to curate products exclusive to Dream Cruises
in this second edition are producer of new Asian marmalades and nut
butters Straits Preserves; design-led lifestyle store Supermama;
fragrance label Scent By SIX; chocolatier Fossa Chocolate; soap brand
Soapaholic SG; and aroma medicated oil Three Star Brand.
An exclusive range of beverages made with Straits Preserves’ marmalades will be available onboard World Dream. Photo Credit: Dream Cruises
These brands were chosen in line with the Singapore Tourism Board’s
‘Made With Passion’ national initiative that showcases and celebrates
local lifestyle brands and the passion behind them.
“We are delighted to partner the Singapore Tourism Board to build a
supportive ecosystem for local brands,” Michael Goh, president of Dream
Cruises, shares. “It has been a rewarding experience to see our guests
enthusiastically supporting homegrown brands since we launched the
‘Support Local’ initiative.”
Goh further shares his enthusiasm with expanding Dream Cruises’
‘Support Local’ initiative “to include another six Singaporean brands.
By showcasing the vibrant and diverse lifestyle offerings that they have
to offer onboard World Dream, we also want our Singapore cruisers to
rediscover our homegrown brands and their Made with Passion story”.
Guests scheduled to cruise with World Dream can sign up for bathbomb workshops led by Soapaholic SG. Photo Credit: Dream Cruises
In addition to the exclusive products, guests can look forward to
three workshops, organised by Scent by SIX, Soapaholic SG and Supermama
respectively, that will allow them to create their own personalised
ocean-themed scents, craft bathbombs from scratch, and for kids, colour a
silicone placemat.
Fuelling enthusiasm for cruising in Singapore
The cruise line reported in late 2021 that onboard spending has
significantly increased by 37.5% as compared to 2019 before the pandemic
hit. Dream Cruises attributes this trend to the wider range of
demographics who have taken to cruising in Singapore.
Since
its resumption to cruising in November 2020, World Dream has been
rolling out with multiple initiatives to keep its offerings fresh and
exciting in order to continuously fuel local demand for cruise travel.
With Dream Cruises targeting to tap into the fly-cruise market by
opening cruise bookings to international travellers in the new year, the
second instalment of its ‘Support Local’ initiative is a timely move
that can crank the recovery of both Singapore’s cruise sector and local
businesses into higher gear, while creating new opportunities for
cruisers to experience the Singapore lifestyle onboard World Dream.
“Singapore
is an important homeport for Dream Cruises – not only are we
continuously introducing new experiences for our guests; we are also
curating our product offerings that will add to the overall cruising
experience,” Goh says.