CruiseDream Cruises teams up with six local Singapore brands in its continuous efforts to support homegrown businesses and offer exclusivity for cruisers.

Exclusive cruise products bring a breath of fresh air for onboard spending

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Dream Cruises expands its ‘Support Local’ initiative with the introduction of new locally-produced lifestyle products.
Dream Cruises expands its ‘Support Local’ initiative with the introduction of new locally-produced lifestyle products.

The second edition of Dream Cruises’ ‘Support Local’ initiative has been introduced onboard World Dream in Singapore, bringing with it new experiences to cruisers just in time to ring in the new year.

With bookings for World Dream showing a positive trend going into 2022, the cruise line has expanded its collection of exclusive products launched in joint collaboration with several homegrown lifestyle brands.

Building a support ecosystem for local brands

Adding to the existing repertoire of products launched in September 2021 with The 1972 Clipper Tea Co., The Animal Project, Creamier and Binary Style, six new brands are being added to Dream Cruises’ second edition of its ‘Support Local’ initiative.

The six local brands selected to curate products exclusive to Dream Cruises in this second edition are producer of new Asian marmalades and nut butters Straits Preserves; design-led lifestyle store Supermama; fragrance label Scent By SIX; chocolatier Fossa Chocolate; soap brand Soapaholic SG; and aroma medicated oil Three Star Brand.

An exclusive range of beverages made with Straits Preserves’ marmalades will be available onboard World Dream.
An exclusive range of beverages made with Straits Preserves’ marmalades will be available onboard World Dream. Photo Credit: Dream Cruises

These brands were chosen in line with the Singapore Tourism Board’s ‘Made With Passion’ national initiative that showcases and celebrates local lifestyle brands and the passion behind them.

“We are delighted to partner the Singapore Tourism Board to build a supportive ecosystem for local brands,” Michael Goh, president of Dream Cruises, shares. “It has been a rewarding experience to see our guests enthusiastically supporting homegrown brands since we launched the ‘Support Local’ initiative.”

Goh further shares his enthusiasm with expanding Dream Cruises’ ‘Support Local’ initiative “to include another six Singaporean brands. By showcasing the vibrant and diverse lifestyle offerings that they have to offer onboard World Dream, we also want our Singapore cruisers to rediscover our homegrown brands and their Made with Passion story”.

Guests scheduled to cruise with World Dream can sign up for bathbomb workshops led by Soapaholic SG.
Guests scheduled to cruise with World Dream can sign up for bathbomb workshops led by Soapaholic SG. Photo Credit: Dream Cruises

In addition to the exclusive products, guests can look forward to three workshops, organised by Scent by SIX, Soapaholic SG and Supermama respectively, that will allow them to create their own personalised ocean-themed scents, craft bathbombs from scratch, and for kids, colour a silicone placemat.

Fuelling enthusiasm for cruising in Singapore

The cruise line reported in late 2021 that onboard spending has significantly increased by 37.5% as compared to 2019 before the pandemic hit. Dream Cruises attributes this trend to the wider range of demographics who have taken to cruising in Singapore.

Since its resumption to cruising in November 2020, World Dream has been rolling out with multiple initiatives to keep its offerings fresh and exciting in order to continuously fuel local demand for cruise travel.

With Dream Cruises targeting to tap into the fly-cruise market by opening cruise bookings to international travellers in the new year, the second instalment of its ‘Support Local’ initiative is a timely move that can crank the recovery of both Singapore’s cruise sector and local businesses into higher gear, while creating new opportunities for cruisers to experience the Singapore lifestyle onboard World Dream.

“Singapore is an important homeport for Dream Cruises – not only are we continuously introducing new experiences for our guests; we are also curating our product offerings that will add to the overall cruising experience,” Goh says.

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