Across Asia, Best Western is pushing the envelope when it comes to offering upscale accommodation at affordable prices.

Upscale is the new cool in Southeast Asia’s hotel landscape

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The stunning infinity pool on the rooftop of Best Western Premier Bayphere Pattaya overlooks tranquil Jomtien Beach.
The stunning infinity pool on the rooftop of Best Western Premier Bayphere Pattaya overlooks tranquil Jomtien Beach.
As borders unlock across the region, travellers are now looking to Asia for the next holiday. But travel costs are also surging at a time when travel demand is picking up, seeking out greater value for their long-awaited holidays will be a top priority for many travellers.   

Offering best value in travel is Best Western Hotels & Resorts, which has some of the fastest-growing portfolio of upscale hotels anywhere in Asia. At the doorstep of these refined Best Western properties are also amazing landscapes and exciting sights, not to mention rich local cultures, delicious food scenes and wondrous wildlife.

Sea and the city: incredible getaways

In Vietnam, Best Western Premier Sapphire Ha Long occupies a prime waterfront location in the UNESCO Heritage Site of Halong.
In Vietnam, Best Western Premier Sapphire Ha Long occupies a prime waterfront location in the UNESCO Heritage Site of Halong.

In Southeast Asia, travellers don’t have to go far from an urban centre for some sand, sea and fun. Simply follow the trail of Best Western Premier – Best Western Hotels and Resorts’ upscale brand located in major gateway cities and prime leisure travel destinations across Asia – to discover quality accommodation and value, offering exceptional amenities, first-rate service with a touch of elegance and style.  

In Thailand, not only is the Best Western Premier Bayphere Pattaya a testament of the city’s evolving transformation into a family-friendly resort town in recent years, the flagship property also represents the epitome of the Best Western Premier brand. This sleek 174-room hideaway occupies a front-row seat on Pattaya’s quieter Jomtien Beach, and its cool vibes are best enjoyed on the stunning infinity pool on the rooftop or the stellar Lunar restaurant, which serves up fresh seafood and cocktails over glistening views of the Gulf of Thailand.

Over in Vietnam, it’s no surprise why Best Western Premier Sapphire Ha Long has been drawing travellers now that the country has fully reopened its borders. After all, the newly opened, 1,005-room property occupies a prime location by the water’s edge in the UNESCO Heritage Site of Halong. When guests tire of the sweeping views of the karst-studded bay from their rooms, they can explore the photogenic area through boat tours, cave trekking or kayaking. Or they can simply kick back and enjoy what this unique hotel has to offer – two swimming pools, spa, retail outlets showcasing Vietnamese design brands, and a fantastic roster of dining options including an all-day diner, speciality restaurant and bar.

The upscale vacation’s here to stay – and where to find the best hotels in Asia

Amazing islands, hidden gems

Southeast Asia is home to some of the world’s best beaches, and Best Western resorts can truly lay claim to being outstanding gems at the region’s premier spots.

Best Western Premier Bangtao Beach Resort sits on one of Phuket’s longest beaches, where white sandy shores meet the azure waters of the Andaman Sea. The splendid beachfront resort is already a firm favourite among families and discerning travellers, thanks to its charming tranquility and world-class amenities such as two gorgeous swimming pools, plus expansive, comfy rooms and villas that come with views of the ocean and palm-dotted surroundings. The breezy Beach Restaurant is the perfect spot to tuck into a hearty breakfast or sip a glass of wine as the sun sets, and guests can indulge in the slow island life by lounging on the poolside cabanas or enjoying a full-body Thai massage.   

On Phu Quoc, Vietnam’s poster island off the Mekong Delta, Best Western Premier Sonasea Phu Quoc is an up-and-coming destination with lots of fun above and under the water. Furthermore, the impeccable chic retreat personifies sophistication: Its beachside location on the pristine Long Beach is incredible; its 565 rooms, suites and villas are expansive yet elegant; and its lagoon pools breathtaking – all 300 metres weaving through the resort to the pool bar and restaurant. The onsite amenities are top of the range, spanning the Indochine-themed Thala Spa with its soothing range of treatments and the rooftop CView Sky Bar offering unbridled views of the surrounding turquoise sea.

Getting to the heart of Asia’s hubs

Best Western Premier Sukhumvit combines superb amenities and a prime downtown location in the heart of Bangkok.
Best Western Premier Sukhumvit combines superb amenities and a prime downtown location in the heart of Bangkok.

Across Southeast Asia, cities are where the country’s soul and energy come to life, offering an alluring mix of traditions and modernity. Best Western Premier Sukhumvit is one outstanding example. Between its superb amenities and prime downtown location (the renowned Bumrungrad International Hospital is just next door), it’s hard not to be taken in by this delightful property. The frenetic Thai capital feels miles away upon ascending the hotel’s rooftop pool and bar, where lush green foliage and relaxing vibes await. Rooms are beautifully appointed and come with a contemporary aesthetic, blending beige and brown tones, while guests will find sophisticated menu of classic favourites in the Taster restaurant and a fabulous watering hole in the Qube Lounge.    

From pulsating cities to amazing beaches and everything in between, the upscale hotel scene in Asia has never been more exciting or diverse following Best Western’s robust expansion through the Premier brand. Not only do these high-end properties combine exceptional amenities and unmatched service for your clients without breaking the bank, the Best Western Rewards programme also offers a good return for their spending with points that never expire.

Now, that is true value.

For more information on Best Western Hotels & Resorts’ extensive portfolio in Asia, click here.  


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This article is brought to you by Best Western Hotels & Resorts


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