Travel TrendsCreating curiosity and branding opportunities in international markets is key, says FATA

What's in store for ASEAN tourism? Leaders to offer their wisdom

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The potential of domestic ASEAN tourism opportunities is viewed as comparable to Europe, China or the United States. Here, fishing on Inle Lake, Myanmar.
The potential of domestic ASEAN tourism opportunities is viewed as comparable to Europe, China or the United States. Here, fishing on Inle Lake, Myanmar. Photo Credit: Asian Trails

KUALA LUMPUR – ASEAN travel associations are gathering online this Friday to look at ways of promoting the area’s domestic travel potential.

The Federation of ASEAN Travel Associations (FATA) is organising an online forum on “Way Forward for Tourism in ASEAN” on 19 June at 3.00PM (+8 GMT) Malaysia time.

FATA is the umbrella body for national travel associations within ASEAN, provides access for tourism industry players to discuss issues, address challenges and monitor trends as well as engage with other organisations at the regional level.

FATA president Datuk Tan Kok Liang observes,  “In view of the fact that the population of ASEAN is over 622 million people, the potential of domestic ASEAN tourism opportunities is comparable to Europe, China or the United States.

“Ensuring that the travel and tourism industry is the first to recover would mean instant activation of a wide range of related micro-economies,” he said.

“The impact from the tremendous growth of tourism in ASEAN will be an eye opener; creating curiosity and branding opportunities in international markets that will automatically develop an interest to visit the region.”

The session will be moderated by former secretary general from the Ministry of Tourism, Arts and Culture Malaysia, Tan Sri Dr Ong Hong Peng.

Speakers will comprise of senior representatives from the Ministry/NTOs as well as prominent international industry leaders together with the board members of FATA.

This Online Forum can be viewed live at www.facebook.com/MATTAHQ/ and does not require pre-registration.

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