While Japan’s borders still remain largely closed off to
international visitors, tourism players have been proving innovative at
creating new product offerings to capture the interest of travellers.
The country’s mixed bag of newly launched experiences are targeted at
a wide array of tourists, including anime fans with the recent
announcement of a Studio Ghibli theme park and a multitude of Demon
Riding on the immense popularity of Demon Slayer: Kimetsu no Yaiba,
an anime series that became a household name just months after its
debut, many travel players are rolling out imaginative experiences for
Demon Slayer fans.
Demon Slayer takes to the skies
All Nippon Airways (ANA) has revealed a Boeing 767 jet emblazoned
with images of the characters from Demon Slayer. The adorned plane
started flying on domestic routes since late January this year,
featuring in-flight announcements with the characters’ voices, serving
drinks in paper cups printed with the anime’s title and silhouettes of
the main characters.
Selected episodes of Demon Slayer will also be available to watch on
demand with ANA’s in-flight entertainment on both international and
"We are excited to partner with Demon Slayer to generate excitement
and share Japanese culture with a wider audience," said Junko Yazawa,
senior vice president of customer experience management and planning at
Slay-cations at Hotel New Otani
The New Otani teamed up with Japanese animation studio, Ufotable, to offer a Demon Slayer hotel experience. Photo Credit: The New Otani/Ufotable
From the start of January to the end of March, six of Hotel New
Otani’s properties across Japan — Tokyo, Makuhari, Osaka, Nagaoka,
Tottori, and Hakata — have been transformed into Demon Slayer paradise.
Not only does Hotel New Otani’s hotel lobbies, guest rooms and hallways
feature life-sized cardboard cut-outs of Demon Slayer characters, the
chain has also incorporated the theme into its cuisine.
The attention to detail is thorough. From room key cards to cushion
covers, and from mirrors to exclusive bathrobes designed to resemble the
Demon Slayer Corps’ uniform, fans of the anime will receive a truly
“Demon Slayer' has a broad fan base, ranging from children to
adults," a spokesperson from Hotel New Otani told Nikkei Asia. “By
preparing a variety of rooms, from singles to suites, on an entire floor
we aim to attract wide segments of that fan base.”
Bringing out the inner demon through art
The first official Demon Slayer exhibition took place from October to December 2021. Photo Credit: 吾峠呼世晴／集英社
Demon Slayer fans got a first-hand look at the inner workings of
creator Koyoharu Gotoge’s mind at the anime’s first official art
exhibition held at Mori Arts Center Gallery Tokyo from 26 October to 12
The exhibition featured over 450 original artworks by Gotoge, ranging
from the incipient stages of the manga’s conceptualisation to the
present which has seen the birth of multiple TV episodes and movies.
Visitors even had the option of purchasing these original
illustrations from Gotoge’s archives, along with bringing home an
exclusive keepsake. The next official exhibition is slated to take place
at the Grand Front Osaka from 17 July to 4 September 2022.