Expectations for travel and life in general have undergone a
significant transformation over the past three years. With a shift in
mentalities and priorities, it's crucial to understand how traveller
behaviour stands today and how it may change in the future. This is why
travel company, Amadeus, recently conducted a comprehensive
investigation into the future of the travel and tourism industry –
Traveler Tribes 2033.
The study, conducted in collaboration with Northstar Research
Partners, invited input from over 10,000 travellers in 15 countries and
22 experts from various fields. The goal was to anticipate the evolution
of the travel industry over the next decade by gaining a deeper
understanding of traveller attitudes, motivations, and travel habits.
What makes the 'Traveler Tribes 2033' research unique is its approach
to understanding the complex behaviour of travelers. The study took
into account external influences such as political instability,
demographic change, the pandemic, and sustainability, as well as the
impact of technology such as artificial intelligence (AI), virtual
reality (VR), fintech innovation, and data usage for personalisation.
By understanding the four Traveler Tribes, the travel industry can
cater to the evolving needs and wants of travellers in the future.
1. Excited Experientialists
These travellers are characterised by their "try it and see" approach
to life. With mid- to high-income and few commitments, they are well
positioned to explore the world.
2. Memory Makers
These travellers value people and on-trip experiences over all else.
Although they may not prioritise sustainability, they prioritise making
lasting memories with loved ones.
3. Travel Tech-fluencers
These are the young business travellers of today, currently on modest
incomes but confident their income will rise as they travel the world
in search of opportunity. They are tech-savvy and open to advancements
4. Pioneering Pathfinders
With above-average income, these travellers live a progressive,
fast-paced life and are always looking for their next big adventure.