Travel TrendsThe Mastercard and CrescentRating report highlights new interactive technologies and tools shaping the Muslim traveller experience.

Technology, social activism to fuel the US$220-billion Muslim travel market

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The Halal Travel Frontier 2019 report outlines 17 trends in travel and tourism that will impact the Muslim travel market.
The Halal Travel Frontier 2019 report outlines 17 trends in travel and tourism that will impact the Muslim travel market.

According to the Halal Travel Frontier 2019 report, developments in sustainable travel and new immersive technologies such as augmented reality, virtual reality and artificial intelligence are attracting innovative products and services that cater to Muslim travellers.

Technology, social activism, environmental concerns are among the key trends that look to impact the US$220-billion Muslim travel market, according to a new report by Mastercard and CrescentRating.

According to the Halal Travel Frontier 2019 report, developments in sustainable travel and new immersive technologies such as augmented reality, virtual reality and artificial intelligence are attracting innovative products and services that cater to Muslim travellers.

Into its second edition, the report outlines 17 trends that are expected to shape Halal travel.

For instance, with changes in the Umrah Visa process and the rise of new interactive technology, travellers are increasingly able to bypass traditional Hajj and Umrah service providers to book their own Umrah. 

Destination preferences are also changing, with travellers increasing exploring beyond traditional destinations. These include non-OIC (Organisation of Islamic Countries) destinations, such as South Africa, Japan, Taiwan and Korea. 

On the flip side, Muslim travellers are increasingly able to make informed travel decisions and steer clear of destinations that are perceived as unwelcoming to Muslims. 

As they travel, new technologies and tools will increasingly enable travellers to self-authenticate Halal claims in real time. 

Other nifty developments for travellers include new mobile applications using augmented reality that will enable Muslim travellers to go on self-guided trials that can be customised according to language and trail preferences. 

“Being at the forefront of the Muslim travel market during the last 10 years, CrescentRating is in a unique position with access to extensive data and insights to have a holistic view of the market,” remarked Fazal Bahardeen, CEO of CrescentRating and HalalTrip. 

“We have also been able to augment these insights by the emerging Muslim traveler behaviour patterns we see on our HalalTrip website and mobile App, as well as the consumer purchasing behaviour trends observed by Mastercard,” he added.

The Muslim travel market is projected to expand to 1565 million by 2020, representing 10% of the global travel segment, according to the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2018. 

Read the full Halal Travel Frontier 2019 report here.

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