Travel TrendsMastercard’s survey also revealed the top 10 markets for outbound travel.

North Asia cities chalk up 20% of global travel expenditure in 2018

By
|
In 2018, travellers from Korea, Japan, Taiwan and mainland China accounted for 18.5% of global travel expenditure, with APAC markets showing huge potential for overseas travel.
In 2018, travellers from Korea, Japan, Taiwan and mainland China accounted for 18.5% of global travel expenditure, with APAC markets showing huge potential for overseas travel.

In fact, Asia Pacific markets make up 40% of the top 20 origin markets – defined by where the highest numbers of international travellers to the world’s 200 most popular tourism cities and regional centers are from. 

In 2018, travellers from Republic of Korea, Japan, Taiwan and mainland China accounted for 18.5% of global travel expenditure to the world’s top 200 cities, marking a huge jump from just 11% a decade ago, according to Mastercard’s new breakout report, Global Destination Cities Index (GDCI): Origins. 

In fact, Asia Pacific markets make up 40% of the top 20 origin markets – defined by where the highest numbers of international travellers to the world’s 200 most popular tourism cities and regional centers are from. 

Travellers from Asia still prefer holidaying within the region, boding well for inter-Asia growth, while Taiwanese and Koreans are travelling more than before, entering the top 10 list for the first time. 

Australia fell out of the top 10 list at the 11th spot, followed by India at 12th, Indonesia at 19th and Malaysia at 20th.

Although Indonesia doesn’t sit high on the list, Indonesian travellers take the 7th spot for travel expenditure growth over the past decade, a sign of their increasing purchasing power. 

In India, China and Indonesia – three of the most populated places on Earth – only a tiny 0.5, 1 and 1.7 overnight trips were reported per 100 residents to the 200 destinations in 2018. These figures are particularly significant since Australia in comparison for instance, reported 42.7 overnight trips, signalling tremendous tourism and travel potential in these three countries.  

“We’ve barely scratched the surface in terms of percentages of the populations that are traveling overseas [from Asia Pacific],” said Rupert Naylor, senior vice president, data & services, Asia Pacific, Mastercard. “This represents significant opportunities for local governments and businesses to leverage these insights to better plan and promote their travel, tourism and retail offerings.”

The top 10 Origin markets are:

1. USA
2. Mainland China*
3. Germany
4. United Kingdom
5. France
6. Republic of Korea
7. Japan
8. Canada
9. Russian Federation
10. Taiwan

The GDCI ranked 200 cities based on publicly reported information from third-party sources such as the UNWTO, International Air Transport Association, national tourism boards and more.

A smaller and more targeted analysis from the broader GDCI to be released later this year, the Origins breakout report focused across all modes of travel, including cross-border spending in these destination cities as well. 

Earlier this year, Travel Weekly Asia asked industry experts for a travel roundup of top trends that will affect aviation, cruise, hotel, tours and activities, travel agent and distribution in 2019. Read more here.


JDS Travel News JDS Viewpoints JDS Africa/MI