SINGAPORE – Travel brands can tap into a new Covid-19 resource that tracks real-time travel data from over 270 travel data co-op partners.
Launched earlier this week, the resource tracks air and hotel bookings according to three main regions – US domestic travel, EMEA (Europe, the Middle East and Africa), and Asia Pacific. The page is updated daily and bookings levels are relative based on 2 January 2020 levels.
In Asia Pacific, business travel to the region began to decline around the Chinese New Year period and currently stand at only 70% compared to early-January levels, according to Adara’s findings on its website.
Leisure flight demand, however, took a harder fall than business travel, plunging to less than half of the level they were in early January.
There was a spike in leisure bookings on 27-28 January, following news that Beijing was cancelling Chinese New Years celebrations and that Disneyland Shanghai was being closed, Adara found.
On the hotels side, bookings for business travel from within and outside the region, have declined steadily through late January and presently stand at one-third the daily volume of its peak in January.
Hotel bookings for leisure travel have also been declining steadily since late January and are currently at about one fifth of their January peak.
Here are other key highlights:
• Flights originating in EMEA with a US destination skyrocketed almost 250% in the 24 hours following the 11 March travel ban.
• Flights booked for family leisure (3+ travellers) were up 25% the week beginning March 5 compared to the week starting 2 January, with a particular uptick in flights purchased 90 days in advance.
• Flights booked for business travel were down 30% the week beginning March 5 compared to the week starting 2 January/
• Hotels booked for leisure were down 15% for solo and couple travellers and down 5% for family (3+) travellers the week beginning 5 March compared to the week starting 2 January.
• Hotel bookings for leisure travel with shorter departure horizons (<15 days) are flat in 2020, with declines in bookings with longer time horizons.