Travel TrendsThe rise in digitisation across the travel sector applies to a growing group of elderly who are more tech-savvy and digitally connected than ever.

Keep a look out for silver surfers riding the travel wave

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More senior citizens in Singapore are making purchases online.
More senior citizens in Singapore are making purchases online. Photo Credit: Getty Images/Brostock

Whether it's making QR code payments or using e-tickets to access attractions, Singapore's seniors are getting a lot more accustomed to digital payments and online shopping.

The rising prevalence of tech-savvy senior citizens in Singapore is in part driven by the pandemic, when many took to e-commerce to purchase goods and services due to safe-distancing measures and hygiene concerns.

According to a recent survey by Visa, 36% of seniors shopped online in 2021, compared to the 25% in 2018. Top online purchases include clothing, food and groceries, and household or cleaning products. These seniors cite convenience, ease of use and the ability to shop from the comfort of their homes as reason for greater eCommerce usage.

“While many seniors in Singapore are now aware and use digital payments, there is still further opportunity to change the behaviour of those who have not embarked on this journey,” said Kunal Chatterjee, Visa country manager for Singapore & Brunei.

Nearly one-third of Singapore seniors have indicated that they are more likely to make purchases online than visit brick-and-mortar shops.

This is a positive sign that more seniors are pivoting towards digital adoption, and may be better equipped or even more welcoming to the travel industry’s growing technological transformation.

The silver surfers in favour of digital payments are similarly, like a growing number of travellers, motivated by faster transactions, immediate confirmation and ease of use.

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