Travel TrendsThe next best thing? Other APAC markets are stepping up to fill the huge gaps left by China.

Out of sight, out of mind: The costs of China’s missing tourists

|
India’s growing appetite in overseas travel post-pandemic is filling the huge gap left by China.
India’s growing appetite in overseas travel post-pandemic is filling the huge gap left by China. Photo Credit: Adobe/Danon

In the prolonged absence of Chinese tourists, regional destinations have shifted their attention to other key source markets, most notably India’s outbound market, which had shown a “particular promise” pre-pandemic, travel industry data analyst ForwardKeys said.

“Although India’s size as an international outbound market is largely attributable to its significant global diaspora, its middle-class population is growing, and the number of outbound leisure travellers from the country is increasing as a result,” it added.

India was among the top five outbound markets in Asia Pacific before Covid-19, the Spanish research house said.

“India’s intra-regional outbound travel market is relatively small but it has experienced more than 10.4% growth than any other major Asia Pacific outbound markets, international and intraregional, over the five years before the pandemic.

“Now that the country has fully reopened, ForwardKeys expects its development as an interregional outbound market to accelerate,” it added.

India, Japan, South Korea and Thailand are some of the travel source markets to watch, says ForwardKeys.
India, Japan, South Korea and Thailand are some of the travel source markets to watch, says ForwardKeys.

Over in Thailand, a better economic environment has enabled more of its residents to travel abroad, making the country an “increasingly valuable source market” for regional destinations.

ForwardKeys also expects the reopening of Japan and South Korea, two top-performing outbound markets in Asia Pacific (excluding China) before Covid-19, would once again see their re-establishment as valuable source markets in the region.

“With China’s reopening seemingly still some time off, regional destinations need to adapt to the new environment, identifying markets and travel audiences to fill the gap left by China and contribute towards a long-term, sustainable tourism model,” it said.

In the meantime, the analyst noted that with much of the region having reopened, it would be interesting to see whether local markets can keep Covid-19 rates under control.

“If they can, it may encourage China to reopen, gradually, in 2023 – as it will become increasingly difficult for the country to keep its borders closed when the rest of the region has returned to normality.

Yet even if China were to reopen next year, the economic challenges currently facing the country – including a property market crisis and issues relating to the pandemic – would result in a slow travel recovery, particularly in the long-haul segment,” it said.

Welcome to PARKROYAL COLLECTION Marina Bay, Singapore

Eco-friendly practices and innovations, thoughtfully integrated at PARKROYAL COLLECTION Marina Bay, Singapore, provide sustainable travel experiences for everyone.

Read Now

Up, Up and Sail Away Into Opportunities
July - September 2022 eBook

As ports of calls resume in Southeast Asia, it’s time for travel agents to take advantage of the sea of opportunities in cruising and grow their business.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI