Now that most of the countries’ borders in Asia Pacific have opened
up, more Asians can travel again. But the level of travel confidence
varies from country to country. For the most part, many are confident
about jetting off to any corner of the globe, while others remain
recently published Travel Confidence Index reveals that while there is a
strong pent-up demand for travel, confidence to venture beyond borders
remains diverse and nuanced across Asia and Oceania.
The study was tabulated from 11,000 travellers’ responses across 11
countries and territories across Asia and Oceania between 19 April and
Countries ranked by its residents’ travel confidence
“Our APAC Travel Confidence Index reflects how while travel intent
remains strong, travel confidence remains nuanced across Asia – for a
variety of reasons,” said Laura Houldsworth, managing director of Asia
Pacific at Booking.com.
“It is a promising indication of the opportunities available for the
industry to adapt and collaborate now to bolster the overall confidence
of travellers, so we can truly make it easier for everyone to travel and
experience the world again in a sustainable way.”
Consumers from India were the most confident, with 86% indicating
that they intend to travel in the next 12 months, followed closely by
Vietnam and China. While Korea, Taiwan and Japan ranked lower in overall
confidence, the intention to travel is still there at above 60%.
The study further highlights that Indian, Vietnamese and Chinese
travellers are the most willing to tolerate travel disruptions –
including rising travel costs, potential quarantine and changes to
border regulations – in order to travel.
Conversely, 75% of Japanese respondents expressed uncertainty with
border reopenings, and 82% are concerned about Japan’s readiness to
safely welcome back international travellers.
What motivates people to travel?
Despite the uncertainties, 54% of all respondents surveyed revealed
that their desire for leisure is still going strong even if there are
still restrictions in place, as the rapidly evolving travel landscape
has made it easier to plan and book travel.
The desire to “just get away” (46%) is the top motivator to travel
after two years of lockdowns, followed closely by a “getaway to recharge
mentally” (36%). For travellers from Thailand, these wellness retreats
emerged the market’s prime motivator.
What deters people from travelling?
Not surprisingly, the surging travel cost is the number one deterrent
for travellers (38%), with the second being tied at the fear of having
to undergo quarantine (37%), and the possibility of getting stuck due to
frequently changing border regulations (37%).
vary across destinations. In Singapore, China and Hong Kong, the top
concern was the possibility of getting stuck at the destination because
of new border regulations – 61%, 53% and 55% respectively – while in
Japan the top concern of 47% of respondents was falling ill while
When asked whether these disruptions should be accepted as part of
travel in today’s world now, only two markets — Japan (47%) and South
Korea (32%) — said no.