Women who travel solo indisputably worry about safety, trust others like them but distrust influencers, according to the 2020 Solo Female Travel Trends Survey.
The research, carried out by Solo Female Travelers and SheFari, found that 73% of solo female travellers worry about their personal safety, with even experienced solo travellers feeling the same (64%) — a universal concern across geography and age groups. “Beyond affordability, safety is also the number one barrier for women who haven’t travelled solo yet,” the report found.
Christina Papavlasopoulos, co-founder of SheFari, noted that safety is a strong motivation for group travel, which coincides with the finding that 50% of women who have not travelled solo yet would be more likely to do so by joining a small group trip, especially with female cohorts.
“Travelling in groups allows solo travellers to not only feel safer, but to connect, grow and get inspired with like-minded women.”
When travelling solo, women tend to look for unbiased travel advice from others like them, according to the report. 73% of respondents say they trust online communities, such as solo female travel Facebook groups, with 66% expressing their trust in travel blogs.
However, they distrust influencers and content creators (23%) more than they distrust the travel brands that hire them (16%), while 40% of respondents distrust online and TV ads.
But women are not letting fear and lack of company stop them from travelling. Some 57% of respondents choose solo travel for the freedom and flexibility it affords, while 38% say they want to challenge themselves, 23% to enjoy me-time and 22% to meet new people.
The survey respondents recommend Spain, Australia, Thailand, the UK, Italy and Japan as top destinations for a first solo trip, citing the appeal of the destinations, safety, tourism infrastructure and the easiness of meeting people.
Details of female participants from more than 100 countries.
These insights were collected from over 5,000 responses from women in all age groups from over 100 countries. According to Solo Female Travelers and SheFari, the survey’s objective is “to shed more light into the needs, challenges and motivations of women travelling solo, provide travel companies and destinations with data-driven insights into the segment and normalise solo travel for women".
The full report with data and key findings can be found here.
Two additional reports are scheduled for release. The second on 8 March will focus on the purchasing behaviours of solo female travellers, and the third on 8 April will deep dive into who the solo female traveller is, what she cares about and what she spends money on.
Solo Female Travelers, founded in 2015, is a global community of 80,000 women who love to travel solo. SheFari is the pioneering women’s travel marketplace connecting women through transformative journeys, from unique retreats to group adventures.
Source: Web in Travel