Travel TechnologySingapore takes the top spot followed by Macau and Bangkok

Study shows affluent most engaged on mobile

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Traveller using smart phone
Affluent travellers are more engaged on mobile phones
Traveller using phone
Affluent travellers are more engaged on mobile phones

Affluent travellers in Sydney, Jakarta, Bangkok, and Kuala Lumpur airports were three times more engaged on their mobile phones.

JAPAC’s affluent are highly engaged on their mobile phones at the Sydney, Melbourne, Hong Kong, Macau and Jakarta airports according to the JAPAC Traveller Report 2014 released by location intelligence company AdNear.

Based on the average length of time spent across all airports covered, Singapore took the top spot at 97 minutes closely followed by Macau at 96 minutes and Bangkok at 91 minutes.

Shobhit Shukla, Vice President, Sales and Partnerships, AdNear commented, “Through our proprietary technology, we were able to analyse over a million travellers across 12 cities in the region and grouped them into different user profiles. In particular, we found that affluent travellers in Sydney, Jakarta, Bangkok, and Kuala Lumpur airports were three times more engaged on their mobile phones compared to other travellers such as professionals, homemakers and students."

Singapore travellers are the most well-travelled in the region with 69% as repeat travellers travelling three times or more, followed by travellers in Sydney at 51%. India has a high percentage of one-time travellers at 40%.

Some other interesting trends were seen across the airports in terms of gender ratio, frequency of travellers, age group, and peak travel time.

Across all airports, the 25-36 age group were the most involved with their mobile phones. Conversely, the 37-50 age group had a lower level of engagement compared to other age groups due to smartphone penetration rates. Japanese youth aged 16-24 were most engaged on mobile as compared to other countries.

Singapore travellers are the most well-travelled in the region with 69% as repeat travellers travelling three times or more, followed by travellers in Sydney at 51%. India has a high percentage of one-time travellers at 40%.

Singapore travellers were the most engaged on their mobile phones, spending an average of 97 minutes on the device with homemakers being the most active, being five times more engaged than professionals.

Professionals in Sydney, Melbourne, Hong Kong and Kuala Lumpur were more engaged on their mobile compared to their counterparts in other countries. Across all airports, 1600-1800 hours was the peak engagement time while Monday was the busiest day across all airports.

Seniors aged above 50 as well as those in the 37-50 age bracket had the highest mobile engagement in Bangkok while youth in Japan aged 16-24 were the most active on mobile.


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