Travel TechnologyAPAC cities remain favourable holiday destinations.

Singaporeans among the world’s most well-travelled: Google Travel Dashboard

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Marina Bay skyline, Singapore
Marina Bay skyline, Singapore Photo Credit: kjorgen/iStock

Google searches show that 67% of people in Singapore do not have a brand in mind when searching for travel-related queries during the early planning stages of their trips, with searches for preferred brands coming in at the stage when travellers are narrowing their choices or when they are ready to book.

New travel brands may have greater odds wooing Singaporean travellers––that is, if they can find travellers at the right time. 

Google searches show that 67% of people in Singapore do not have a brand in mind when searching for travel-related queries during the early planning stages of their trips, with searches for preferred brands coming in at the stage when travellers are narrowing their choices or when they are ready to book. 

This is according to updates from Google’s Asia-Pacific Travel Dashboard, which reveals the top search trends in Singapore and 12 countries across Asia Pacific over the last year.

In Singapore, travel-related searches grew by 5% in 2016, peaking during June and December holiday seasons, with Singaporeans making close to 9.5 million overseas trips in 2016, this places Singaporeans among the ranks of the most well-travelled in the world.

Sixty-one per cent of searches related to overseas travel, with Bangkok constituting the most-searched overseas destination by Singaporeans, followed by Bali, Kuala Lumpur, Johor Bahru, Batam, London, Hong Kong, Taipei, Tokyo and Seoul.

Other rising destinations among Singaporeans include Luang Prabang, Hanoi, Lisbon, Munich, Da Nang, Prague and Yogyakarta.

Of all searches by Singaporeans, 39% are related to local attractions, revealing a significantly higher interest in short getaways and staycations than people in neighbouring countries, Philippines and Malaysia. 

The growing travel interest among Singaporeans is also echoed in the region, with travel searches growing 11% year on year and strong growth in emerging markets such as India (+40% YoY) and Vietnam (+26% YoY).

In Asia Pacific, mobile platforms are fast becoming the preferred platform to make travel-related searches as people continue to explore travel options on the go, representing a 26% increase in mobile searches in Asia Pacific across travel categories such as destinations, flight and accommodation options, travel packages, and activities to fill their itineraries.

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