Travel TechnologyQatar Airways flies into metaverse with Qverse, a virtual reality experience served by a MetaHuman cabin crew.

Meet Sama, the world’s first virtual cabin crew

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Qatar Airways is the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer experience.
Qatar Airways is the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer experience.

Meet Sama, the world’s first MetaHuman airline cabin crew created to guide travellers around the virtual reality realm of Qverse — Qatar Airways’ version of the Metaverse.

Sama’s name originates from Arabic and translates to ‘sky’. She is a digitally-created high-fidelity 3D human model developed by Epic Games’ Unreal Engine, which also created the rest of Qverse.

Internet users accessing Qatar’s website will be able to get acquainted with Sama, who will take them on a virtual tour of Qatar Airways’ Premium Check-in area at Hamad International Airport and cabin interior of the airline’s aircraft.

In Qverse, travellers can explore what it's like to sit in Qsuite or economy class.
In Qverse, travellers can explore what it's like to sit in Qsuite or economy class.

On board the virtual craft, travellers can take in a 360-degree view of the cabin, including the various seat selections from business class to economy, and the amenities offered. Throughout this experience, Sama would narrate through the unique features that each traveller clicks on.

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