Travel TechnologyThe leading Malaysia-based travel firm taps TA Network’s technology to expand its online distribution.

Mayflower inks deal to grow direct bookings

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Mayflower Holidays' partnership with TA Network would enable the company to increase direct booking of dynamic rates with its hotel partners.
Mayflower Holidays' partnership with TA Network would enable the company to increase direct booking of dynamic rates with its hotel partners. Photo Credit: Getty Images/SvetaZi

Malaysia-based travel service specialist Mayflower Holidays is expanding its collaboration with Trip Affiliates Network (TA Network) to tap its online hotel B2B direct booking services for agents, wholesalers and corporates within the TA network ecosystem.

With the deal, Singapore-based TA Network will provide its dynamic content management system to Mayflower Holidays to enhance customer online engagement with customisable promotion pages that are fully integrated via TA Network multi-product booking engines.

The partnership will also enable Mayflower Holidays to expand its wholesale business through TA Network channels.

Head of business at Mayflower Holidays, Jean Tung, said the partnership with TA Network would enable the company to increase direct booking of dynamic rates with its hotel partners, and have access to hotels that have engaged TA Network for their B2B direct booking services.

“Through this collaboration we will also be able to work closer with our hotels for tactical promotion rates and offer value-added products to our partners and customers, inclusive.”

TA Network’s managing partner Ho Siang Twang added that hotels and travel agents are increasingly looking for more dynamic tools to broaden and deepen their direct online booking business partnerships, while also prioritising greater administrative ease using process automation solutions and seamless online payment services.

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