Travel TechnologyManaging offline, online channels crucial to its vision to become fully-fledged GDS for tours and activities

GlobalTix 3.0: Tours and activities ticketing goes omni-channel

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GlobalTix CEO Chan Chee Chong unveiled the company’s new ticketing solution that enables tour and activity providers to manage its offline and online sales and distribution channels. Photo Credit: GlobalTix
GlobalTix currently lists over 80,000 products from 120 cities on its marketplace, and has a global distribution network of more than 2,000 travel partners including TripAdvisor, Voyagin, Ctrip and Expedia.

SINGAPORE – GlobalTix, a technology provider for the tours and activities sector, has launched a new enterprise-grade ticketing solution that can manage ticketing and ancillaries from a hybrid of offline and online channels.

CEO Chan Chee Chong explained that the company has grown from its early days as an e-ticketing platform managing sales from online distribution channels.

The solution’s new features include onsite capabilities at the attraction, from point of sales to self-service kiosks, RFID tickets, point-of-sales and turnstiles, locker rental and merchandising. 

The solution is currently being used by the newly-opened Nerf Action Xperience (NAX) arena in Singapore. The company is also working to migrate National Gallery Singapore to its new solution by February next year.

GlobalTix currently lists over 80,000 products from 120 cities on its marketplace, and has a global distribution network of more than 2,000 travel partners including TripAdvisor, Voyagin, Ctrip and Expedia. 

To entice more small- and medium-sized attraction owners and niche operators to adopt its system, the company has also rolled out a new monthly subscription for its cloud solution. 

From US$39 a month, he believes it is one of the cheapest in the market and has the potential to “truly disrupt the market”. 

Through the solution, niche operators can access a wider range of tourism offerings such as food journeys, meditation classes and overnight squid fishing experiences.

Building a GDS for tours and activities
The new capabilities are a crucial milestone in the Singapore-based company’s ambitions to become a global distribution system (GDS) for the tours and activities sector.

Fuelled by a S$12.5 million investment last November, the company aims to surpass its annual ticket transaction of S$150 million in the next few years.

“We’re growing well and achieving more than double digit growth, and look to expand beyond South-east Asia into North Asia. The next milestone will be one ticket every second, which we hope to achieve in the next three years.”

Mr Chan predicts that the company is five years away from its ambition to run a fully-fledged GDS marketplace for the tours and activities sector that will enable agents and operators to seamlessly transact tickets over a single platform.

“The time will come when the market fully understands the need for a GDS in this sector. And when that time comes, it’s will be similar to how hotels are using at least channel management system,” he said.

Dynamic pricing
With digitalisation, Chan expects that pricing in tours and activities could become “more dynamic” in the future. 

“It will not be as dynamic as what we’re seeing with hotels and airlines, because I think consumers are not ready to accept such dynamic fluctuations in attraction ticket prices.

“But what will change is that there will be more nuance in the way attractions segment their rates according to countries, peak evening and weekend times. Attractions can, for example, implement new business rules that state different entry times between Indonesian FIT travellers and Indonesian group travellers.

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