As more travel agents and businesses tap livestreaming sessions for
increased user engagement in a growing digital world, Zoom has
introduced Facebook livestreaming for meetings or webinars.
An example is Nam Ho Travel, which has already run several live
sessions, such as in conjunction with its subsidiary e-commerce platform
Buy Beyond Borders, which offers overseas goods and other essential
Now with Zoom's new function, followers watching on Facebook will be
able to see the same content hosted in webinars, and leave comments as
Recent updates also include enhancements to key features for better attendee engagement and management.
To build on branding for instance, businesses using zoom can now tap
on Zoom's expanded watermark settings, which allows the customising of
logo size and placement before the meeting or webinar begins.
To increase active participation and interaction, hosts now have more
options when it comes to polls: think short and long answers, ranked
responses, matching, and fill in the blanks. This also serves to gather
feedback and insights.
Hosts and moderators can also now turn chats on and off at any time,
and opt for closed captioning API using third-party support.
Zoom's Video Webinars function currently allows up to 100 interactive
video panelists & 50,000 view-only attendees, including November's
update to support live-streaming meetings or webinars on Facebook,
YouTube, or custom integrations.
Source: M&C Asia