Amadeus Hospitality has recently published a comprehensive report
titled "Catalysts for Change: Building the Hospitality Ecosystem of the
Future," shedding light on the evolving expectations of travellers and
the imperative for personalised, flexible, and sustainable journeys.
The report underscores the significance of Amadeus' ecosystem
approach, which integrates content from hotels, mobility services, and
travel insurance to meet the evolving demands of travelers in the modern
The travel landscape of 2023 differs significantly from that of 2019,
and these changing expectations are acting as catalysts for
transformation within the hospitality industry. Personalisation has
become a key priority, with travellers seeking tailored offers and
experiences when making travel bookings. Additionally, there is a
growing desire for flexible and sustainable journeys, accompanied by the
use of digital tools to streamline and enhance the travel experience.
The release of this report coincides with the ongoing recovery of the
travel industry. As of 6 May 2023, data from Amadeus Demand360
indicates that global hotel occupancy for June has reached 32%,
surpassing figures from 2022 and 2021 for the same month.
Notably, this occupancy level is only three points behind that of
2019, highlighting a robust global recovery. Major destinations like
Rome, Paris, Tokyo, Seoul, and Singapore are also experiencing higher
occupancies in June 2023 compared to the same period in 2019, further
reinforcing the positive trend of recovery.
Furthermore, global hotel average daily rates (ADR) have exceeded
pre-pandemic levels, with June 2023 recording an ADR of US$216, compared
to US$184 in June 2019.
In light of these encouraging trends and the rising expectations of
travellers, the hospitality industry must proactively adapt to meet
evolving needs. Amadeus aims to bring together content from various
sources such as hotels, mobility services, and travel insurance into a
unified ecosystem. This collaborative approach enables effective
cooperation between travel providers and sellers, ultimately delivering
memorable experiences to guests while simultaneously driving demand and
fostering industry growth.
Francisco Pérez-Lozao Rüter, president of hospitality at Amadeus,
emphasises the importance of collaboration in the travel industry. He
envisions combining content from key travel providers to cater to the
requirements of today's travellers, who seek options tailored to their
preferences and a seamless booking process.
According to him, the integration of content through Amadeus'
ecosystem approach is a game-changer for travel sellers, allowing them
to personalise offerings and maximise revenue. With a strong commitment
to prioritising the traveller, Amadeus aims to facilitate the creation
of end-to-end journeys that fulfill the desires of today's discerning