Travel Agent NewsIndian travellers across all segments are taking to cruising, splurging on higher categories and milestone celebrations than ever before.

Indians are value seekers, so this agency wants them to cruise more

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Thomas Cook India and its group company SOTC Travel have rolled out a variety of domestic and international cruise packages and deals to encourage bookings from Indian travellers.
Thomas Cook India and its group company SOTC Travel have rolled out a variety of domestic and international cruise packages and deals to encourage bookings from Indian travellers. Photo Credit: GettyImages/Rawpixel

With Indians across all segments showing an ever-growing appetite for cruises, Thomas Cook (India) and sister company SOTC Travel have responded by launching an extensive range of cruise holidays across domestic and international destinations.

Recognising that Indians are quintessential value seekers, the companies have announced a range of special deals like Buy One Get One Free and Early Bird Discounts on certain cruises to drive bookings. Select cruise lines are also offering special benefits such as discounted prices and free travel for children under 18 years of age.

"What is noteworthy is that Indians are opting for sea-cations to celebrate a special occasion or a milestone – be it a cruise to nowhere for two nights to a luxurious sailing of 30 days," said Rajeev Kale, president & country head – holidays, MICE, visa at Thomas Cook (India).

"We are seeing growing preference for higher categories like ocean-view cabins and suites, reflecting clear appetite for higher spend."

Both companies' data reflects a significant 35-40% month-on-month uptick for cruise holidays, with key demand drivers being families (41%); young professionals/millennials (29%); and couples/honeymooners (24%).

Daniel D’Souza, president & country head - holidays, SOTC Travel, added that cruise holidays offer "the best value for money" for Indian travellers, combining a diversity of experiences for all age groups "onboard a luxurious floating hotel".

Cruise holidays start from Rs22,000 (US$277) per person for a 3D package. Additionally, the companies also allow cruise packages to be payable in Indian rupees to make it an added advantage for customers.

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