Travel Agent NewsAccording to STAAH Booking Engine, travellers preferred booking their accommodations at Booking.com, Agoda and Traveloka.

The top OTAs for hotel bookings in 2022

|
Beyond OTAs, more travellers are booking directly on hotel websites.
Beyond OTAs, more travellers are booking directly on hotel websites. Photo Credit: Adobe Stock/REDPIXEL

The big three OTAs – Booking.com, Agoda and Traveloka – topped the STAAH Booking Engine’s list as the top online booking channels worldwide that brought the highest booking revenue to hotels in 2022.

The top 10 online booking channels across the world are ranked accordingly:
1. Booking.com
2. Agoda
3. Traveloka
4. Expedia
5. STAAH
6. GO-MMT
7. Tiket.com
8. Trip.com
9. Airbnb
10. Hotelbeds

“The pandemic has evolved travellers’ booking behaviours and preferences. Our data indicates accommodation providers across the board are leveraging a combination of traditional and new channels to attract guests for a more holistic and dynamic distribution, guest booking and revenue strategy,” says Tony Howlett, CEO of STAAH Ltd.

Airbnb continues to be a strong contender in the accommodations sector especially with more traditional hotel businesses utilising its channel over recent years, showing the continued convergence of hotels and short-term rentals.

However, the OTAs are not just the ones racking in the hotel bookings. An increasing number of travellers are also making direct bookings on hotel websites.

For countries with reduced international travel over the past few years, STAAH’s data also reveals a higher preference among travellers for their own regional online channels. For Malaysia, Traveloka, Tiket and MG Holidays are among the top. In the Philippines, it’s Ctrip and Hotelbeds. In the UK, travellers preferred booking withh Booking.com, Agoda, Expedia and Airbnb, and Mr & Mrs Smith.

The lists of top OTAs segregated by different countries are as follow:

Top OTAs preferred by travellers from Singapore in 2022
1. Booking.com
2. Trip.com
3. Expedia
4. Agoda
5. Traveloka
6. Tiket.com
7. STAAH
8. Hostelworld Group
9. Hotelbeds
10. MG Group

Top OTAs preferred by travellers from Malaysia in 2022
1. Agoda
2. Booking.com
3. Trip.com
4. Expedia
5. Traveloka
6. Tiket.com
7. STAAH
8. Hotelbeds
9. Airbnb
10. WebBeds

Top OTAs preferred by travellers from Indonesia in 2022
1. Traveloka
2. Booking.com
3. Agoda
4. Tiket.com
5. Expedia
6. Hotelbeds
7. MG Group
8. STAAH
9. Trip.com
10. Pegipegi

Top OTAs preferred by travellers from India in 2022
1. GO-MMT
2. Booking.com
3. Agoda
4. Expedia
5. STAAH
6. Travelguru
7. Airbnb
8. HRS
9. EaseMyTrip.com
10. Hotelbeds

Top OTAs preferred by travellers from Philippines in 2022
1. Booking.com
2. Agoda
3. STAAH
4. Expedia
5. Trip.com
6. Hotelbeds
7. Airbnb
8. Traveloka
9. Tiket.com
10. WebBeds

Welcome to PARKROYAL COLLECTION Marina Bay, Singapore

Eco-friendly practices and innovations, thoughtfully integrated at PARKROYAL COLLECTION Marina Bay, Singapore, provide sustainable travel experiences for everyone.

Read Now

The Brightest Travel Stars Shine
October - December 2022 eBook

A salute to the top performers across Asia Pacific’s travel industry.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI