The big three OTAs – Booking.com,
Agoda and Traveloka – topped the STAAH Booking Engine’s list as the top
online booking channels worldwide that brought the highest booking
revenue to hotels in 2022.
The top 10 online booking channels across the world are ranked accordingly:
“The pandemic has evolved travellers’ booking behaviours and
preferences. Our data indicates accommodation providers across the board
are leveraging a combination of traditional and new channels to attract
guests for a more holistic and dynamic distribution, guest booking and
revenue strategy,” says Tony Howlett, CEO of STAAH Ltd.
Airbnb continues to be a strong contender in the accommodations
sector especially with more traditional hotel businesses utilising its
channel over recent years, showing the continued convergence of hotels
and short-term rentals.
However, the OTAs are not just the ones racking in the hotel
bookings. An increasing number of travellers are also making direct
bookings on hotel websites.
For countries with reduced international travel over the past few
years, STAAH’s data also reveals a higher preference among travellers
for their own regional online channels. For Malaysia, Traveloka, Tiket
and MG Holidays are among the top. In the Philippines, it’s Ctrip and
Hotelbeds. In the UK, travellers preferred booking withh Booking.com, Agoda, Expedia and Airbnb, and Mr & Mrs Smith.
The lists of top OTAs segregated by different countries are as follow:
Top OTAs preferred by travellers from Singapore in 2022
8. Hostelworld Group
10. MG Group
Top OTAs preferred by travellers from Malaysia in 2022
Top OTAs preferred by travellers from Indonesia in 2022
7. MG Group
Top OTAs preferred by travellers from India in 2022
Top OTAs preferred by travellers from Philippines in 2022