Travel Agent NewsTraveloka believes its decade-long success hinges on its travel partners and aspires to continue supporting them in bigger ways.

Super-app emerging as new distribution channel for travel agents

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Singapore’s Minister of State for MTI and MCCY, Alvin Tan, and local celebrity Michelle Chong celebrated Traveloka’s 10th year anniversary.
Singapore’s Minister of State for MTI and MCCY, Alvin Tan, and local celebrity Michelle Chong celebrated Traveloka’s 10th year anniversary. Photo Credit: Traveloka

As Traveloka celebrates its 10th year anniversary in February, the travel/lifestyle super-app reveals its plans in further helping travel agents establish a new footing in the new era of tourism.

What started off as a startup which developed a travel metasearch engine to simplify travel from Indonesia to destinations across the world, has now blossomed into a behemoth of an operation spanning millions of customers across six key Southeast Asia markets — Indonesia, Singapore, Malaysia, Taiwan, Vietnam and the Philippines.

As a tech company with a data-driven culture, Traveloka has over the years, continued building diverse and collaborative teams with a deep understanding of each market that they serve, utilising its human-centred proprietary technology to provide a myriad of lifestyle experiences for every type of traveller.

“As we all know, the travel industry and tourism sector have been impacted in the past few years due to the pandemic, and Traveloka was no exception,” Caesar Indra, president of Traveloka, said at the 10th anniversary celebration on 28 February at Shangri-La Singapore.

While the disruption to the travel sector may have curtailed business, the acceleration of digital transformation has allowed Traveloka to provide more innovative solutions not only for its customers, but also for its partners and stakeholders.

“There’s a real opportunity to collaborate and bring together the best in the industry by leveraging our complementary strengths to provide travellers with a one-core platform for a seamless, customised and flexible travel experience,” Indra added.

Traveloka's Pascal Gekko says that increased collaboration in the travel trade ecosystem benefits both OTAs and traditional agents.
Traveloka's Pascal Gekko says that increased collaboration in the travel trade ecosystem benefits both OTAs and traditional agents. Photo Credit: Traveloka

With 40 million monthly active users and a total number of over 60 million app downloads in Traveloka’s arsenal, travel agents can tap into Traveloka’s extensive network to boost uptake of their product offerings.

Pascal Gekko, head of international accommodation at Traveloka, says that the platform is constantly looking to expand its experiences, and travel agents with offerings that Traveloka deems suitable and appealing for their customers are more than welcomed to list these products within the platform.

“This is the most natural form of partnerships we have, because we engage the travel agents as direct partners as well,” Gekko said. “This means that more people are able to see their offerings on Traveloka, and travel agents can exercise their creativity in innovating new experiences that Traveloka can promote.” The super-app even extends its support in offering discounted rates from its extensive breadth of suppliers for travel agents to form a package.

In addition to having these tours, packages or other products listed within the platform, Traveloka further supports their travel trade partners by promoting these products on their various marketing channels. According to Gekko, “we even share the engagement data we have, like whether people are engaged with your product, or they prefer some other product, and agents can then tweak the products in line with these trends.”

“We always look at the mutual growth together,” Gekko concluded. “If our partners are successful, then we are successful, it cannot be any other way.”

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