Thomas Cook India and SOTC Travel have signed a strategic agreement
with Sentosa Development Corporation (SDC) to capitalise on the growing
Indian demand for multiple mini-cations and closer-to-home destinations.
SDC’s assistant chief executive Chin Sak Hin affirms the
destination’s commitment to collaborating with travel partners in India
and positioning Sentosa as a top choice for travellers as the tourism
Sentosa is becoming a preferred destination for Indian travellers,
driven by Singapore's “convenient e-visa and extensive air
connectivity”, according to Daniel D’souza, president & country head
- holidays, SOTC Travel.
“Indians are travelling like never before!” said Abraham Alapatt,
president & group head - marketing, service quality, value added
services & innovation, Thomas Cook (India). “With short hauls and
exciting experiential travel steering demand, Sentosa is perfectly
poised to capture the strong and growing appetite from the India
The partnership between the three entities aims to deepen product
development and marketing efforts to increase visitations to Sentosa
from India’s metros, mini metros, and tier 2 and 3 cities.
The collaboration will focus on showcasing Sentosa's diverse leisure and entertainment offerings, including new attractions like The Palawan @ Sentosa and the Tipsy Unicorn Beach Club.
The joint marketing campaign will promote Sentosa across various
media platforms, targeting families, millennials, Gen Z, couples,
friends, and corporate MICE travellers.