Travel Agent NewsPart of Klook’s rebrand consists of a new tech platform geared towards SME travel operators in Asia.

Klook unveils Flickket for travel operators to build digital capabilities

The OTA is launching Flickket,to provide operators with content management capabilities and online booking and payment options.
The OTA is launching Flickket,to provide operators with content management capabilities and online booking and payment options. Photo Credit: Gettyimages/oatawa

As part of its recent brand refresh, Hong Kong-based OTA Klook has unveiled a new tech platform aimed at uplifting tour merchants as the industry moves into the next phase of tourism.

Flickket is Klook’s new solution to accelerate the digital transformation of its tours and activities operators, supporting them on various aspects of digitising their services in small, incremental steps. The new trade platform gives operators access to content management tools, online booking capabilities and third-part distribution channels.

Travel partners on Flickket will be able to utilise the ‘Express Go!”, a touchless offline checkout solution that provides customers with a seamless, contactless and cashless ticket purchase experience.

Additionally, Flickket offers the opportunity for operators to leverage Klook’s extensive partnership network of online travel agencies, airlines and more to reach more global customers. That reach is further enhanced with the integration of Google Things-to-Do and Grab, enabling operators to reach a larger customer demographic.

Eric Gnock Fah, COO and co-founder of Klook told Arival that Flickket is meant to serve as a solution for SMEs in Asia where operators have limited or no online booking capability, and not to be taken as a full-fledged reservations system on the same scale as other technology providers.

Klook’s new initiative adds to the growing list of Asia-based OTAs extending additional support for its travel partners.

In 2021, KKday announced the launch of Rezio, a one-step booking management platform for tours and activities businesses in Southeast Asia.

Meanwhile just recently at Traveloka’s 10th year anniversary celebration, the super-app advised travel agents on how they can tap into Traveloka’s extensive database of 40 million monthly users.

Since 2020, there has been an acceleration in the adoption of technology among Asia’s travel operators. With the roll-out of these new OTA initiatives along with other booking management platforms offered by travel tech companies, online agents, traditional agents and operators can stand much to gain.

Operators can replace manual logistical work with real-time confirmation that avoids physical redemption or queuing, something that the customers of today expect.

For agents, they can leverage the various digital infrastructures to book a wider range of products which they may not have prior tie-ups with and may even get these products at competitive wholesale rates. Coupled with the instant confirmations that these digital platforms offer, agents can then immediately resell these offerings to their client base of individuals or groups.

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