As part of its recent brand refresh, Hong Kong-based OTA Klook has
unveiled a new tech platform aimed at uplifting tour merchants as the
industry moves into the next phase of tourism.
Flickket is Klook’s new solution to accelerate the digital
transformation of its tours and activities operators, supporting them on
various aspects of digitising their services in small, incremental
steps. The new trade platform gives operators access to content
management tools, online booking capabilities and third-part
Travel partners on Flickket will be able to utilise the ‘Express
Go!”, a touchless offline checkout solution that provides customers with
a seamless, contactless and cashless ticket purchase experience.
Additionally, Flickket offers the opportunity for operators to
leverage Klook’s extensive partnership network of online travel
agencies, airlines and more to reach more global customers. That reach
is further enhanced with the integration of Google Things-to-Do and
Grab, enabling operators to reach a larger customer demographic.
Gnock Fah, COO and co-founder of Klook told Arival that Flickket is
meant to serve as a solution for SMEs in Asia where operators have
limited or no online booking capability, and not to be taken as a
full-fledged reservations system on the same scale as other technology
Klook’s new initiative adds to the growing list of Asia-based OTAs extending additional support for its travel partners.
2021, KKday announced the launch of Rezio, a one-step booking
management platform for tours and activities businesses in Southeast
just recently at Traveloka’s 10th year anniversary celebration, the
super-app advised travel agents on how they can tap into Traveloka’s
extensive database of 40 million monthly users.
Since 2020, there has been an acceleration in the adoption of
technology among Asia’s travel operators. With the roll-out of these new
OTA initiatives along with other booking management platforms offered
by travel tech companies, online agents, traditional agents and
operators can stand much to gain.
can replace manual logistical work with real-time confirmation that
avoids physical redemption or queuing, something that the customers of
For agents, they can leverage the various digital infrastructures to
book a wider range of products which they may not have prior tie-ups
with and may even get these products at competitive wholesale rates.
Coupled with the instant confirmations that these digital platforms
offer, agents can then immediately resell these offerings to their
client base of individuals or groups.