Hook 'em early and you'll hook 'em for life — It's a good mentality
to have around clients, especially if you start working with them for
their destination wedding or honeymoon. Serve them well and they'll
stick with you for family trips and beyond.
Destination weddings and honeymoons is a good specialty that often
leads to repeat business. Interested in learning more? The Destination
Wedding and Honeymoon Specialists Association (DWHSA) is a great place
Cruise Planners last week announced a partnership with the
association that brings the Romance Travel Specialist Certification to
its 2,500 advisors (it's one of several specialist programs Cruise
Planners offers, including Travel Insurance Specialist and Social Media
"Education is a necessary component to do your job well if you are in
the travel industry," said Lisa Sheldon, president and co-founder of
the DWHSA. "Today's clients are smarter travelers, and they have more
information at their fingertips than any time before. Continuing to
increase your knowledge to enhance your career will help you succeed in
the ever-changing travel industry."
Sheldon leads Cruise Planners' certification program, which covers
information on honeymoons, vow renewals, anniversaries and babymoons.
That particular course also dives into Cruise Planners' marketing and
segmentation tools and how they can help make bookings.
Finding your niche
Any specialisation or niche can prove useful to travel advisors.
Steph Lee, founder of Host Agency Reviews, tackled the topic of finding a niche in a recent blog post.
Lee offers several steps toward narrowing down a niche. First, she
suggests using a worksheet to record your hobbies, networks,
destinations you like and the type of travel you'd like to sell and what
kind of travel you enjoy. Then, she suggests "connecting the dots"
between the things you wrote down in your hobbies and destinations
"To start, you're looking for connections between your columns," Lee
wrote. "The common factor between those columns is they're all driven by
some sort of passion — a must to be successful."
She also warns that some of those early ideas might not pan out.
Once you have some contenders, start to match them up with the kind
of travel you want to sell. "For instance," Lee wrote, "my ski hobby and
cold weather destinations fit well with my love of adventure and group
Finally, think about how easy it will be to find clients, Lee
advises, and see if potential clients are in any of the networks you
Source: Travel Weekly