Malaysia-based travel management company Holiday Tours & Travel
(HTT), has unveiled T’ROKA, a luxury consumer travel brand that promises
to redefine the travel experience.
Derived from the Malay word 'Teroka,' meaning exploration, T’ROKA is
set to provide personalised service throughout the entire journey,
granting access to immersive and extraordinary experiences.
Ben Foo, President of Holiday Tours & Travel, sees T’ROKA as a
strategic response to the rising demand for bespoke luxury travel. The
global luxury travel market is projected to reach US$2,762 billion by
2032, growing at a 7.8% CAGR from 2023 to 2032.
T’ROKA adopts a hotel-first approach, meticulously curating
accommodations from its vast network and partnerships. This approach
offers discerning travellers a launchpad to fully immerse themselves in
their chosen destination, whether it's exploring Bhutan via Amankora's
Himalayan sanctuaries or enjoying the serene Maldivian beaches at The
St. Regis Maldives Vommuli Resort.
What sets T’ROKA apart is its high-touch approach to service. The
brand aims to provide personalised, transformative travel experiences,
tailored to specific interests and preferences by a team of expert
advisors.
T’ROKA has also introduced a membership programme, offering exclusive benefits and privileges:
- Classic (from the first stay): Entitled to the best available hotel rates, a personal travel advisor, room upgrades, and breakfast for two.
- Signature (from the second stay): Entitled to all the benefits of Classic status, early check-in and late check-out options, and complimentary hotel credit.
- Prestige (from the eleventh stay): Entitled to all
the benefits of Classic and Signature statuses, exclusive VIP benefits
across all hotels within T’ROKA’s collection, and special invitations to
private events.