Online travel agent Wego - founded in Singapore and now dual-headquartered in Dubai and Singapore - has formed a strategic partnership with MBC GROUP (Middle East Broadcasting Centre), the largest and leading multimedia company in the Middle East/North Africa (MENA) region.
MBC has invested a significant amount to accelerate Wego’s growth across the region. As part of this partnership, Wego’s mobile apps and website will be heavily promoted across MBC GROUP’s various platforms throughout the year.
MBC GROUP launched in 1991 in London as the first independent satellite-broadcasting group, and moved its headquarters to Dubai in 2002. MBC now broadcasts to audiences of millions across MENA and beyond.
Ross Veitch, CEO & co-founder of Wego said, "As we incorporate more video based editorial content and product merchandising to Wego’s online travel marketplace there is obvious crossover potential between MBC's programming and Wego’s online services.”