Travel Agent NewsWith their powers combined, travellers will now be able to book Klook's experiences and attractions via Booking.com.

Booking.com and Klook join forces to broaden experiences

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Booking.com's integration with Klook now presents travellers with more choices in the attractions segment.
Booking.com's integration with Klook now presents travellers with more choices in the attractions segment. Photo Credit: Xinyi Liang-Pholsena

Two major players in the online travel space are joining hands to forge a strategic partnership that will enable Klook's attractions to be available on Booking.com.

Booking.com's integration with Klook in Asia Pacific, following similar collaboration with Musement and Viator in the North American and European markets, is a key move in its "connected trips vision" to provide travellers with seamless access to a greater range of attractions and travel experiences around the world, said Matthias Schmid, SVP for Booking.com's trips division.

Together with Klook's experiences encompassing 175 cities across 30 markets, Booking.com offers travellers a wider diversity of tours and attractions from popular 'must-do' activities to niche and unusual experiences in over 1,100 destinations.

"This new partnership will significantly increase our coverage and offering within the region," said Matthias Schmid, SVP for Booking.com's trips division. "We’re very excited about this collaboration and all the new attractions and experiences we can now provide.”

The partnership also marks "a significant milestone" for Klook, said chief commercial officer, Wilfred Fan, as the Asia-focused travel and experiences platform has expanded its domestic offerings across across the region during the Covid-19 pandemic.

"Cross-border travel in Asia Pacific is just taking off, and this partnership will enable our merchants to reach an even larger customer demographic globally and accelerate travel recovery in the region.”

Besides the extensive range of experiences available for consideration on Booking.com's Attractions tab, travellers can use the platform for all of their travel requirements, including booking a flight, renting a car, arranging a local tour and finding their preferred accommodation.

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