Trade Shows and EventsThe Malaysian Association of Tour and Travel Agents is hoping to break more records in its latest travel fair in September

What to expect at MATTA’s 48th edition of Malaysia’s largest travel fair

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Left to right: MATTA CEO Phua Tai Neng; MATTA honorary sec-gen Nigel Wong; and Mohd Fazrudi Mohd Rohdzi, Head of Department (Operational & Technical) Elang Wah Sdn Bhd.
Left to right: MATTA CEO Phua Tai Neng; MATTA honorary sec-gen Nigel Wong; and Mohd Fazrudi Mohd Rohdzi, Head of Department (Operational & Technical) Elang Wah Sdn Bhd.
At the previous edition in March, MATTA Fair saw a record 113,685 visitors and sales revenue hit RM220 million (US$52.5 million). MATTA hope to match that in this coming fair.

Malaysia’s most popular and largest consumer travel fair is back Sept 6-8 at the Putra World Trade Centre (PWTC) in Kuala Lumpur.

The MATTA Fair has seen a record of 1,389 booths taken (with an additional 10 booths only still available). It has 29,000 sqm floor space in seven halls (two for domestic destinations and one for Umrah packages only, which has also been expanded to 118 booths).

Visitors can expect 285 participating organisations, 195 tour and travel agencies, 14 national tourist offices (including Taiwan, Japan, South Korea, Indonesia, Macao and the Philippines) and 22 other travel related services.

The state of Johor has been earmarked as Malaysia’s Favourite Destination (next year is also Visit Johor Year) and Taiwan is again Asia’s Favourite Destination. Desaru Coast and Legoland Malaysia Resort are named Malaysia’s Favourite Theme Parks, and Royal Caribbean International is the Official Cruise partner.

At the previous edition in March, MATTA Fair saw a record 113,685 visitors and sales revenue hit RM220 million (US$52.5 million). MATTA hope to match that in this coming fair.

Addressing how the new departure levy - to be implemented on Sept 1 - could affect sales, Nigel Wong, MATTA honorary secretary-general said, “People who want to travel will still travel regardless of this levy. And we believe the attractive packages at the fair will offset the levies imposed.”

At the press conference at the MATTA HQ, it was also announced that they would partner with KL Hop-On Hop-Off for wrap-around giant ads on the buses to generate interest and publicity on the coming fair. There was also a similar arrangement during the previous fair in March.

According to Mohd Fazrudi Mohd Rohdzi, head of department (Operational & Technical) of Elang Wah Sdn Bhd, who operated the Hop-On Hop-Off services in Malaysia, the company would be offering special prices for tickets during the fair.

“We would like to encourage more domestic tourists to take up the different packages we have. Right now, about 90% of our customers are foreigners and we would like to change that and have more locals onboard. We will also be joining in on roadshows with Tourism Malaysia to promote our services with that in mind,” said Mohd Fazrudi.

There are 10 buses plying the routes in KL and the Klang Valley (Batu Caves, Putrajaya) every day and four buses in Penang. The coaches are available for charters but an advance notice of one month is required.


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