Trade Shows and EventsTaking place from May 15 to 16 in Amsterdam, the event will feature notable industry executives who will discuss and debate growth strategies.

Growth of online travel market sets stage for Phocuswright Europe

By
|
Phocuswire 190425
Find out more about the trends, technology and turmoil impacting the European travel market at Phocuswright Europe in Amsterdam, taking place May 15 to 16.
Phocuswire 190425

The event will spotlight topics such as market forecasts, deep-dives into major travel supplier segments, consumer behavior and data, regional challenges, booking and marketing technologies, and much more. 

Europe’s travel market continues to expand, with gross travel bookings growing by 2% in 2018, according to Phocuswright’s recent travel research. Online bookings are advancing faster than the overall market with most of the growth coming from suppliers' and OTAs' mobile platforms.

OTAs have been instrumental in the maturation of the region's online travel marketplace, but in 2019, just one or two players will compete for the majority of the €47.9 billion in supplier-OTA bookings. The aforementioned online growth in OTAs' mobile platforms will make this specific channel the booking method of choice for over a third of European supplier-OTA bookings by 2022. Historically, OTAs have focused more on technology than have travel suppliers, and it is critical for them to maintain this focus to remain competitive with online direct bookings in some segments. 

What technologies and investments will be top of mind for travel executives in 2019? With extraordinary room for growth in Europe's online travel market, companies will look to refine their growth strategies around consumer behavior and segment-specific maneuvers. 

Discuss and debate these strategies with prominent industry executives and stakeholders at Phocuswright Europe, taking place May 15 to 16 in Amsterdam.

The event will spotlight topics such as market forecasts, deep-dives into major travel supplier segments, consumer behavior and data, regional challenges, booking and marketing technologies, and much more. 

Register today to join travel's smartest and most influential leaders for networking, research and data, innovation, partnerships and more. 

Get a sneak peek at the 2019 speaker lineup here.


JDS Travel News JDS Viewpoints JDS Africa/MI