Trade Shows and EventsViagogo accused of heavy mark-ups and hidden fees.

Event ticket reseller found guilty of misleading consumers

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Viagogo faced consumer complaints about the site’s heavy mark-ups. Photo Credit: MichaelBurrell/GettyImages
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“Viagogo’s claims misled consumers into buying tickets by including claims like ‘less than one per cent tickets remaining’ to create a false sense of urgency,” ACCC chair Rod Sims said.

An event ticket reseller in Australia has been found guilty of misleading Australian customers.

Viagogo sold tickets to music, sporting and theatre events at often exorbitant prices, a court ruled.

The Federal Court found Viagogo misled consumers by claiming tickets to certain events were scarce when the scarcity referred only to those available on its resale platform and not any that were available elsewhere.

The Australian Competition and Consumer Commission (ACCC) pursued the Swiss-based ticket retailer for its practices after industry backlash and hundreds of consumer complaints about the site’s heavy mark-ups, hidden fees and cancelled events, the New Daily reported.

“Viagogo’s claims misled consumers into buying tickets by including claims like ‘less than one per cent tickets remaining’ to create a false sense of urgency,” ACCC chair Rod Sims said.

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