The Travel Sale Expo 2023, slated for 29 September to 1 October 2023, at SM Megamall in Mandaluyong, Manila is set to usher in a new era for Philippine tourism. Spearheaded by Michelle Taylan, former president of the Philippine Travel Agencies Association (PTAA), and the chairperson of Travel Sale Expo 2023, this event aims to reignite the tourism industry.

What to expect

Taylan, with her extensive experience in the travel industry, has laid the foundation for an event that aims to resurrect the ailing tourism sector. In her words, "Travellers can expect distinct new offerings as more travel agencies, hotels, airlines, resorts, tour operators, travel insurance, and travel accessories are welcome to participate."

The Expo promises a diverse range of thematic tour packages, catering to various interests. Whether it's honeymoon escapades, sports tourism, or health and wellness retreats, the Travel Sale Expo 2023 seeks to captivate a spectrum of traveller preferences. Additionally, the event will unveil travel tours in emerging local and international destinations, opening up new horizons for exploration.

In addition to travel offerings, the event promises a plethora of activities and entertainment, ranging from game shows to cultural presentations. A special performance by Filipino Canadian singer and actor Darren Espanto adds a touch of star power to the occasion.

With around 200 exhibitors confirmed and an anticipated footfall of 60,000 attendees, this Expo holds tremendous promise. But it doesn't conclude here. Taylan has ambitious plans for the future, stating, "Unlike other expos that they'll just do it once a year... we prepared a series of expos which will be done in Luzon, Visayas, and Mindanao."

Spotlight on Mindanao

The Department of Tourism (DOT) recognises the significance of Mindanao and its untapped potential. Undersecretary Myra Paz Abubakar revealed that Mindanao would be at the forefront of the Travel Sale Expo. She stressed that the DOT's Legacy Campaign Colors of Mindanao seeks to showcase not only the region's scenic wonders but also its rich cultural tapestry.

Abubakar acknowledged the uphill battle Mindanao faces in attracting tourists, attributing it largely to negative "perceptions," particularly concerning peace and order. This concerted effort aims to dispel misconceptions and shed light on the hidden treasures of Mindanao.

Boosting Philippine tourism

Bob Zozobrado, president of the Tourism Congress of the Philippines (TCP), anticipates a significant boost to Philippine tourism through the Travel Sale Expo 2023. "Tour operators from other countries are now part of these travel fairs. So, those tour operators, they are the ones bringing in tourists from other countries," he asserted, underscoring the international dimension of the event.

Zozobrado's optimism is rooted in the remarkable performance of the Philippine tourism industry, which recorded over 2 million international tourist arrivals in the first half of 2023, surpassing last year's baseline target.