It’s all systems go for the ASEAN Tourism Forum (ATF) 2024, following the launch of the website (www.atf.travel) during the ASEAN Tourism Ministers' Meeting recently held in Putrajaya, Malaysia on 10 July 2023.
Sustainability will be at the heart of the 42nd ASEAN Tourism Forum,
which will be held under the theme of "Quality and Responsible Tourism:
Sustaining ASEAN's Future”. The forum, along with the 27th Meeting of
the ASEAN Tourism Ministers and other related meetings, will be held in
Vientiane, Laos from 22-27 January 2024.
In line with the focus on responsible tourism and sustainability, the ATF 2024 website features a digital platform that facilitates buyer-seller interactions.– Eddy Soemawilaga, ASEANTA president
ASEANTA is joining forces with host country Laos to bring ATF 2024 edition to life with innovative approaches, working with a select team of key travel trade partners,
including event organiser MP International (MPI), technology partner
Fusionex – which will also provide the platform for the ASEANTA Travel
Exchange (ATEX) – as well as official media partner Travel Weekly Asia.
Key tourism stakeholders are expected to converge for business and
networking opportunities at TRAVEX and the ASEAN Tourism Conference,
which will be held as part of ATF 2024.
The forum expects to welcome 200 hosted buyers and 50 hosted media from Southeast Asia and worldwide destinations.

The official ATF 2024 website was launched at the ASEAN Tourism Ministers' Meeting in Putrajaya, Malaysia on 10 July 2023.
Hassle-free registration
With the ATF 2024 website now live,
sellers, buyers, and media representatives will be able to enjoy a
hassle-free registration process for attending the event in Vientiane,
according to the organisers.
Eddy Soemawilaga, ASEANTA president, said, “In line with the focus on
responsible tourism and sustainability, the ATF 2024 website features a
digital platform that facilitates buyer-seller interactions. With this,
participants can easily schedule meetings and appointments using their
mobile phones, thus eliminating the need for paper-based buyer-seller
scheduling.”
Buyers will receive instant confirmations and have the capability to
immediately proceed with matching their schedules. “This interactive
platform will streamline the registration process, providing
participants with easy access to the exciting line-up of events, forums
and networking opportunities,” he added.
Embrace the power of quality and responsible tourism as we work together to sustain ASEAN's bright future. We look forward to meeting participants in Vientiane.– Khom Douangchantha, the director general of the Ministry of Information, Culture and Tourism of Laos.
“Don't miss this chance to be part of ASEAN's premier tourism event.
Join us in exploring the remarkable destinations, forging partnerships,
and sharing knowledge that will shape the future of tourism in ASEAN,”
Soemawilaga stated.
“Embrace the power of quality and responsible tourism as we work
together to sustain ASEAN's bright future. We look forward to meeting
participants in Vientiane,” said Khom Douangchantha, the director
general of the Ministry of Information, Culture and Tourism of Laos.
"Welcome to a new era of tourism excellence!”
For more information about ASEAN Tourism Forum, please visit ATF 2024 website.