Trade Shows and EventsKorea Travel Fair brings a hallyu celebrity to Singapore, alongside travel deals and K-pop performances.

Singapore, are you ready for this upcoming K-Wave?

The best of Korea will be showcased at the 2023 Korea Travel Fair in Singapore between 12 and 14 May.
The best of Korea will be showcased at the 2023 Korea Travel Fair in Singapore between 12 and 14 May. Photo Credit: Adobe Stock/maxbelchenko

Travel is back and so, too, travel fairs to cater for pent-up demand.

The 2023 Korea Travel Fair, being held 12-14 May in Singapore, will feature more than 55 exhibitors, including regional tourism organisations, airlines, travel agencies and Korean retailers.

Travel deals and retail discounts will be offered along with K-pop and cultural performances, K-movie screenings, K-beauty shows and other activities.

The official opening ceremony on Saturday, 13 May, at 11.30am will feature Black Dot, a performance team that combines Korean calligraphy and taekwondo martial arts to express the true colours of Korea; and a travel talk show with hallyu celebrity Lee Do-Hyun.

Lee Do-Hyun made his acting debut in the 2017 black comedy Prison Playbook, was nominated “Character of the Year” at the 2018 SBS Drama Awards for his supporting role in the romantic television series Still 17 and drew praises for his role as a royal guard in the 2019 dark fantasy Hotel Del Luna.

Lee Do-hyun recently starred as a romantic plastic surgeon with a dark secret in Netflix’s The Glory which ranked second in global viewership.

“We are committed to promoting tourism and providing a platform that allows our partners to showcase their products and services, while also offering consumers a one-stop-shop for all their travel needs,” said Kim Young Hee, director of Korea Tourism Organization Singapore Office.

The Korea Travel Fair at Our Tampines Hub is open to the public, and admission is free.

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