Tour OperatorsSummer forecast made by Sojern

Weaker Euro draws more tourists to Europe for Summer

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New York 3
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It looks like currency fluctuations and safety concerns are at the top of travellers’ minds in their holiday choice. Sojern, released its global findings for the first quarter based on the rigorous analysis of more than 800 million traveller insights across the globe.

It looks like currency fluctuations and safety concerns are at the top of travellers’ minds in their holiday choice. Sojern, released its global findings for the first quarter based on the rigorous analysis of more than 800 million traveller insights across the globe.

The report reveals that the weaker euro is attracting large numbers of global tourists to European countries this summer, while the stronger dollar has yet to have a negative effect on worldwide search and booking to the US.

In February, Japan saw an increase in inbound travellers from countries celebrating the Lunar New Year. In March, Tunisia and Egypt suffered the ill effects of a recent terror attack and the announcement of tighter visa rules, respectively.

“Sojern’s first quarter report analyzes new patterns in travel around the globe, including seasonal events like Easter and Lunar New Year,” said Mark Rabe, Sojern’s CEO. “But it also serves as a crystal ball into summer 2015, as we distill millions of traveller intent data points into actionable insights for travel brands that want to reach consumers as they research summer holidays.”

The most searched Asia-Pacific country was Thailand and the only one to make it to top 10 of travel destinations. Industry insiders have said that Thailand is resilient in the face of its political setbacks and holds great interest for travellers.

Overall, the most searched destinations during the first quarter of the year were the United States, Spain, United Kingdom, Italy, Germany, France, Mexico, Turkey, Greece and Thailand. Compared to last quarter, Mexico moves up three places, Russia and India exit the list (the former in spite of its current affordability. Greece re-enters the list after a quarter break.

This spring, currency fluctuations (a stronger US dollar and flagging euro) have pushed Europe into the limelight of global travel, as travellers worldwide are able to explore the continent on a smaller budget.

Europe is the top international destination for summer travel in three of the four other markets we studied: 45% of the Middle East and Africa, 33% of Asia-Pacific and 22% of North America ranks it number one for non-domestic travel plans. 71% of Europeans are also planning to explore their own continent this summer.

Asia-Pacific travellers also seem to favour June and July while in the Middle East, July will be taking the lion’s share of summer travel at 47%.

The top destinations for summer travel across the globe are: Los Angeles, New York, Paris, London, Barcelona and Bangkok. A whopping 27% of Europeans are planning to travel in groups of three or more, followed by Middle East & Africa travellers at 20%, 19% of Americans, 14% of Latin Americans and 12% of travellers in Asia-Pacific.

The March 18 terrorist attack on the Bardo National Museum in Tunisia’s capital Tunis seems to have impacted travel searches for the North African country: searches dropped as much as 28% in March, from across all continents.

Egypt’s announcement of tighter visa rules for all travellers on March 17 was also greeted with a drop in searches: an average decline of about 7% across regions, but as much as 14% in searches from Europe, arguably the region of origin most affected by the new rules. Most recently, restrictions have been postponed and searches climbed back up.


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