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Wanted: Guiding lights for Muslim travellers

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Muslim women are the big decision makers when it comes to planning family travel
Muslim women are the big decision makers when it comes to planning family travel Photo Credit: GettyImages/ferlistockphoto

The latest Mastercard Crescent Rating Global Muslim Travel Index has identified a need for more halal tourism guides to cater for the pent-up demand for travel among Muslim travellers.

Halal travel guides are a crucial asset for destinations to communicate and showcase the Muslim-friendly services at the destination, the Index noted.

As international travel resumes, it is projected that Muslim traveller arrivals will reach 140 million in 2023 and get back to pre-pandemic level of 160 million in 2024.

Women travellers represent one of the fastest-growing segments within the Muslim travel market, making up around 45% of global Muslim arrivals. That translated to around 72 million Muslim women travellers in 2019. Solo and women group travel was a growth sector pre-COVID, and this is expected to continue as travel restarts.

Crucially, Muslim women are the big decision makers when it comes to planning family travel, but there are pain points that destinations need to address.

An earlier Mastercard/Crescent Rating report found that privacy/modesty is a considerable concern for Muslim women, leading them to avoid facilities that have dress code restrictions or do not provide adequate privacy.

Muslim women prefer amenities that address their needs, such as women-only prayer places, child-friendly services and information that allows them to connect with local communities that have shared interests.

The estimated expenditure of Halal Travel could reach US$225 billion by 2028.

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