Tourplus, a startup that provides personalised trip itineraries to travellers, has brought in US$1 million in seed funding.
Malaysian business angel Jin Hui Wong, GT-MAX and Chinese accelerator SSOV are backing the company in the round.
A number of unnamed investors are also include in the support for the Malaysia-based brand.
Launched in 2015, Tourplus says it wants to be the Tripadvisor of Dianping for the Southeast Asia and will use the funding to support its product development and marketing plans.
The company has built a database of more than 3,000 registered tour guides in its domestic market and elsewhere in Southeast Asia.
"2020 was meant to be the Malaysia Visit Year," it says, with plans to capitalise on the initiative at an important in its decision to launch a mobile app in 2018.
The country has since been hit with an estimated US$10 billion slump in revenue as a result of the Covid-19 pandemic.
CEO Rickson Goh says the company has spent this year working behind the scenes on core product enhancements and boosting its tour guide numbers.
This story was first published in Phocuswire.