Tour OperatorsTravel agent partners set to benefit from TTC's reorg to bring its tour brands under a single marketing, sales and operating structure.

Streamline to seamless: What's behind The Travel Corporation's new tour division

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The new structure is designed to build greater efficiencies and closer rapport with the trade, say TTC's Nick Lim and Mae Cheah.
The new structure is designed to build greater efficiencies and closer rapport with the trade, say TTC's Nick Lim and Mae Cheah.

Change is coming to The Travel Corporation (TTC) as the century-old family-owned holiday company unveils a global reorganisation of its tour brands in a move to streamline operations.  ​

Trafalgar, Insight Vacations, Luxury Gold, Costsaver and Contiki will now come under a new division, TTC Tour Brands, which will serve as a single source for sales, marketing and operations of the individual brands. 

Chairman Gavin Tollman will be leading TTC Tour Brands as CEO, heading up the newly created division along with veteran company executives Ulla Hefel Böhler, who steps into the role of COO, Dee Marrocco as chief marketing officer and Duncan Robertson as chief digital officer. Adam Armstrong remains CEO of Contiki.

The new entity was introduced to make it easier for travel agency partners to do business with the individual tour brands of TTC. In June, TTC will also launch a single sign on agent booking portal, where agent partners can look and book all TTC tour brands in one place. 

"Agent partners can look at and book all TTC tour brands in one place," Tollman said. "We are becoming more efficient in our structure to serve our partners better, eliminating confusion in the marketplace, and strengthening the integrity of our unique and diverse tour brands." 

Nicholas Lim, CEO (Asia) of TTC added, “This alignment provides greater efficiencies and a wider reach across Asia with the teams now empowered to offer a wider range of solutions to our trade partners, from FIT business on our flagship touring brands like Trafalgar, Insight Vacations, Contiki to bespoke custom groups."

The five global sales and marketing regions in Oceania, North America, Europe/ Britain, Asia and South Africa will be headed by their respective heads. 

In Asia, Mae Cheah is appointed as the managing director of the newly launched TTC Tour Brands, overseeing the touring brands of Trafalgar, Insight Vacations, Luxury Gold, Costsaver and Contiki. 

"We’re creating a seamless selling experience for the travel agent community and while this structure may be new, it is designed for greater efficiencies and to build closer rapport with the trade,” said Cheah.

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