ANGELES - Like most people, I was blown away by the presentation that
16-year-old activist Greta Thunberg gave at the United Nations last month.
Putting her age aside for a moment, anyone displaying such poise and passion on
one of the world’s biggest stages is truly inspiring.
as the father of a 15-year-old girl who was one of the millions of students who
walked out of classes last month to raise awareness of climate change, I assure
you that Thunberg’s passion is shared by a whole generation of future travellers.
of your position on the politics of climate change, there is little doubt that
the next generation of consumers cares deeply about this issue.
you hope to operate a successful business in the future, it would be extremely
short-sighted to ignore the strongly held beliefs of so many potential
course, many travel companies have already made significant changes in the way
they operate. One example is The Travel Corporation, which has asked guests and
stakeholders doing business with its more than 40 brands to pledge to support
is in addition to its reforestation efforts, itineraries that combat
overtourism, ban on single-use plastics and more.
example of positive change was on display last month, when Hurtigruten’s Roald
Amundsen became the first battery hybrid-powered ship to traverse the Northwest
Passage — sailing more than 3,000 miles from the Atlantic to the Pacific by
hybrid propulsion. Other cruise lines (and even some airlines) are looking at
ways to make their engines cleaner, as well.
beneficiaries of the global tourism industry, we understand that the main
product we promote — the wonder of our planet — is under serious threat.
Therefore, it’s in our own self-interest to strive for better sustainable
travel practices for all companies.
is the only way we can live up to the standards that future travellers expect
Thunberg said in the very first line of her U.N. speech: “My message is that
we’ll be watching you.”