Tour OperatorsCoffee and Culture theme as race-for-charity moves Down Under

On your marks, Heritage Race heads for Melbourne

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Melbourne’s coffee and culture to be focus of Heritage Race
Melbourne’s coffee and culture to be focus of Heritage Race

The first to be held in Australia, the race aims to unearth local stories for good while doing good at the same time. This event will support and raise funds for Orange Sky Laundry and Shower that provides free laundry and showers to the homeless in the city of Melbourne.

The Heritage Race is headed to Melbourne this May, after making runs in Singapore, Bangkok and Kuching.

The first to be held in Australia, the race aims to unearth local stories for good while doing good at the same time. This event will support and raise funds for Orange Sky Laundry and Shower that provides free laundry and showers to the homeless in the city of Melbourne.

The event presents Coffee and Culture as its theme and will take place on May 28 2017 at 10am. Registration is open to all walks of life and participants are to form teams of two to six for the race. There are special packages for family with children under 12 years of age.

The Heritage Race is founded by travel guru and Web in Travel founder, Siew Hoon Yeoh who is passionate about raising awareness of local heritage among travel professionals and locals. The first Heritage Race started in Singapore and has since visited Bangkok and Kuching in Borneo. 

The teams will try to find 12 coffee and culture related stops within the city where participants will unlock the clues and complete challenges in order to get a stamp from the station marshals. Teams who complete all challenges are eligible for a draw where they can win cash prizes. 

Social influencers amongst the participants will be recognised with novelty prizes for the ‘Most Social’ and ‘Best Dressed Team’. 

The race route is curated by Localing Private Experiences Melbourne, and supported by Visit Victoria and City of Melbourne and online media Travel Weekly Asia and Web In Travel. The race trail pays homage to Melbourne’s strong coffee culture and to the iconic elements that has shaped the city to be what it is today. 

Through this race, organiser Approach Events & Consulting hopes to continually increase awareness of Melbourne’s rich heritage and at the same time give back to the local community.

For more details on the race, registration and advertising opportunities, visit www.heritagerace.com and heritageraceinmelb.wixsite.com/official

ABOUT THE HERITAGE RACE

The Heritage Race was the brainchild of founder of Web In Travel (WIT) Siew Hoon Yeoh as a way to galvanise the travel industry behind heritage, local stories and local communities for a good cause.

The idea behind the event is for participants to uncover local stories in local neighbourhoods anywhere in the world in a two-hour race format. It can be organised by local travel industry champions and adapted to any local environment or theme, and support any local charity that is identified by local organisers.

For more information about the race, contact:

Laihar CHIU
Approach Events & Consulting
T: +61 431 700 226
E: [email protected]

Siew Hoon YEOH
SHY Ventures
E: [email protected]

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